As you all know Godaddy.com ran 2 ads during the SuperBowl.
According to USA Today’s Ad Meter which tracks viewers opinions of all the ads on the big game, Godaddy’s commercial’s fumbled the ball.
Out of the 63 commercials USA Today tracks, the Godaddy.com ad featuring Danica Patrick getting a message, ranked 63rd while its other commercial ranked 60th
Ouch
Compare that to Google’s ad which ranks 43rd or Flo.TV which ranked 36th.
Cars.com gets the 12th spot, Monster.com ranked 10th and e-trade.com is the highest ranking internet company commerical with the baby ad (one of my favs) at #7
Personally I thought the Godaddy.com ads were fair at best and certainly seem to be getting old and cold.
I know they generate a ton of publicity with their rejected ads but they should come back with a fresh take for next year if they want to improve their marks and try to beat an 88 year old Betty White’s who commercial currently ranks number 1
Tata Consulting Services’ (Indian IT outsourcing company) tcs.com domain name/website had it’s DNS hijacked yesterday with the hijackers putting a simple “for sale” sign up according to theregister.co.uk.
The firm managed to get their name back today but only after getting the hackers quite a bit of publicity from various security/hack sites.
The for sale text asked for all inquiries to be sent to abed_uk@hotmail.com.
Ironically, tcs.com prides itself at being a supplier of web security services.
The Georgian registry has announced it has reached a landmark 8,000 active domain names – recording a 12.5% annual rise in registrations according to Kate Chkhikvadze of FinChannel.com.
In a world well sheltered from the everyday hustle and bustle of real domaining, Georgian domain names cannot be traded – which explains the minuscule number of names registered in a country of 4.3 million people.
“In Georgia we do not have cases of selling domain names from private individuals,” says Ia Peradze, administrator Read more »
Now that the Super Bowl game’s “Brand Bowl” is finished, the polls and opinions are popping up everywhere. This year there seems to be a lot more reactions and buzz bubbling on the internet, more so than in year’s past, thanks in part to social media sites.
Who had the cleverest ads? Who was the funniest? Facebook, Youtube and Twitter (and maybe even a few old-school water coolers) will be buzzing the rest of today with chatter about both an amazing game and some good and some not so good ads. Youtube’s voting is still going on and you can catch all the ads that you missed. There were some good ones that got a little chuckle from me, but generally speaking the creative wasn’t outstanding. The companies that advertised on the game and matter most in this little “domain world” were Google and Godaddy. . .
On Twitter a lot of people seemed to like the Google ad but like Jeff Jarvis in this article, I wasn’t really super impressed. It was a clever use of story to demonstrate the product and was classically simple, but really does something so simple as using Google need to be demonstrated? Jarvis makes a point about France and Football not being a great matchup. It could have been more audience targeted, but CEO Eric Schmidt admitted that the ad wasn’t created for specifically for the Big Game. Also, doesn’t Google already TOTALLY dominate search ? I get that it’s a great branding opportunity and the ad endeared many to the brand, but Google has a lot of other offerings to showoff to that the average guy on the couch may not have a clue about. Did they just release a phone or something ?
Overall, Google winning the love of most viewers is okay by me and it’s surreal to think that what some are calling the #1 advertisement is for a “new media” brand that has chipped away the base of “traditional media” revenues and completely changed the advertising landscape. To me, Google’s ad running on the Super Bowl gives the idea of Super Bowl advertising more legitimacy.
Most disappointing to me (and to several others) was the Godaddy commercials. Ok, we get it Godaddy. You like to have controversy and you like to have your ads pulled so you can get more PR before the game, but really come on. It’s done. It used to be impressive to me that a domain company had the money and guts to invest in expensive Super Bowl ads, but I’m over it. Godaddy released several ads this year. One ad got cut and two that didn’t get cut made it on air during the game (one posted below). Personally, I would have preferred the cut ad. It does a better job explaining the product and isn’t all about popping open shirts.
Back to the ads. The premise for these ads is basically pretend to show some boobies at the end and leave them hanging with ” See More at GoDaddy.com” . . .and I’m sure MANY went hoping to see more. Like one blogger points out “Not only do these cliffhanger endings generate buzz and capture the audience’s attention, it also gets people to actually visit GoDaddy.com to see what its all about.” Only problem is, like crying wolf, you can only pull this “trick” once. The viewer doesn’t get anything special when they go to the site.
You got the viewer to your site with the same “1 horse trick”. Now what? The viewer thinks “I went to the site and I didn’t get what I wanted”. They now remember you and your brand as being a company that teases them into thinking they were getting a “free porn show” . . . oh and maybe remembers you sell domain names. As Brian Clark from Copyblogger.com said, “Thanks GoDaddy, but your target audience already knows where the best porn on the web is“.
Fear not though, Godaddy is ready to give you the chance to show them how to do it better. In a similar fashion to other brands before them, Godaddy is holding a contest and awarding prizes for the best ads. Hopefully they have judges that aren’t the same 72% that voted in the previously mentioned poll.
If anyone has a camera, a ski boat and a pet shark, I’ve got a good idea for a commercial :)
The auction for the Domainer’s Mardi Gras which will be held in New Orleans starting this Thursday February 11, actually starts Tomorrow Tuesday February 9, 2010 and will be conducted on SnapNames.com
The auction closes on Tuesday February 16th, 2010 at 3:15pm EST in accordance with SnapNames.com normal closing rules.
Here is a list of the domain names to be auctioned off and reserve prices as usual are stated in ranges (we will publish our top picks a week from today)
I don’t know about you, but this happens to me. I get so wrapped up in work that I sometimes don’t make it to the first floor of my house until about dinner time.
Click on the comic strip to enlarge.
Last week’s comic strip: Where Do You Shop?
We recently blogged about domain squatters who registered big company typo domain names – wwwbing intriguingly pointed to a page sporting a troll called Walter Will Wawrinka Bing, and we quoted TechCrunch with regards to a mac review site on wwwapple.com.
Well it appears Apple Inc have had enough – they have just filed a UDRP dispute resolution case with wipo.int in reference to wwwapple.com. The case is still “Compliance Review Pending” but it should be a no-brainer.
Sedo – the online domain marketplace – reported the sale of en.de and wo.de on it’s latest domain sales page.
en.de sold for 6,000 Euro while wo.de sold for 20,000 Euro according to the listing.
It is unsure who the buyer is at the moment however it is interesting that both transactions occurred at the same time: Sunday, February 07, 2010 6:42 PM.
It is only recently that DENIC – the .de registry – allowed registration of domain names made up of less Read more »
DN Journal's comprehensive review of the 2010 T.R.A.F.F.I.C. Las Vegas conference has just been published. Our daily reports from the event that ran Jan. 21-23 at the Hard Rock Hotel just scratched the surface. Here are the photos and details you haven't seen from the first show of the new year.
