As part of the Sedo & Adlink integration, Sedo has launched a new portal today allowing advertisers to directly purchase ads on parked Domain Names. The new product under the name of Sedo Domain Name Advertising (SedoDNA) was launched earlier today with a German language press release. The new service was created in order to allow advertisers to directly book domain traffic – more information on their site: SedoDNA. Advertisers select the domains indirectly by booking categories or keywords.
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AdLINK Group (DUS:LKI) has recently completed their display marketing unit, AdLINK Media and will use the gained funds in order to .buy the remaining 24.06% of shares (currently owned by the founders) in order to increase their ownership of Sedo to 100%. The company will pay 4.25 Million of newly created AdLINK shares, as well as 5.5 Million Euro in cash (Appx 8 Million USD).
AdLINK will also be selling their shares in Hi-Media and Goldbach Media to United Internet AG (ETR:UTDI).
Stéphane Cordier and Marc Stilkewill leave the board as of the end of this month. Tim Schumacher, currently managing director of Sedo GmbH, will become the CEO of AdLINK Group together with Alexander Röthinger (president of Afilinet GmbH) as a CTO. They will also be forming the new board of the company together with Andreas Janssen (CFO of Adlink Group).
In October of 2006 23.8% of the founders shares were purchased for 35 Million Euros.
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