London based Valideus, a gTLD consulting & registry management company, and it’s sister company Com Laude (boutique domain registrar) announced today that they assisted 19 clients, all of them brand owners — to apply for 121 new top-level domains. This is just over 6% of the total of 1,930 completed applications received by ICANN. It was revealed that Valideus’ biggest client is Amazon, who we learned earlier today has applied for 76 new TLD’s, many for generic strings such as .BOOK, .MOVIE and .VIDEO just to name a few.
Clients of Valideus include global leaders in the fields of banking, consultancy, energy, fashion, insurance, luxury goods, media, software and telecommunications. According to the company, advantages identified by their clients that led them to apply fall into four areas:
- Protection of intellectual property/competitive advantage
- Communication benefits: one globally applicable, shorter domain, instantly recognizable
- A desire for greater security, moving away from unstable third party registries and taking control to ensure visibility on the internet is in their hands
- A platform for innovation: with the “Internet of Things” following hard on the age of mobile, domain name servers at the root of the internet offer many possibilities
Other big companies/brands which used Valideus gTLD and brand application services include Nokia, Yahoo!, HSBC, and KPMG. Valideus has emerged as one of the most active companies in the new gTLD space. Little was known about them, until today.
Valideus was formed to provide dedicated services and recommend technology solutions to brand owners seeking to launch their own domain. Although Valideus may support other types of registry applicant, its focus is upon corporations who wish to put their brands in the browser.
The company was created by Nick Wood and Lorna Gradden, the directors of ICANN accredited registrar Com Laude. The Valideus executive team have extensive experience and credentials relevant to the new gTLD process.