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Breaking: Social.com Receives $2.5m Bid at SnapNames.com

June 15th, 2011 Comments off

After technical difficulties last week, the DomainFest Barcelona auction was re-scheduled to conclude online today. The auction of Social.com had gained some press and I’m sure the cancellation of the live event was a huge disappointment for the owner.   There’s nothing more disappointing than building up buzz and getting people to come to the auction and then having it fall apart.  Just ask the guys at Boxcar.com.

Good news just came in on Social.com though.  The domain name has a bid at $2.5 million (see below). It hasn’t met the reserve but this is a pretty good sign regardless.  You don’t just lay out a $2.5 m bid if you aren’t serious.    Check out the auction action as the names close at SnapNames.com

 

 

The auction closes in a little more than 2 hours.  What do you think ?  Will Social.com sell today ?

 

(c) 2011 DomainNameNews.com (8)

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Categories: Auctions, barcelona domainfest, Domain Auction, External Articles, SnapNames, social.com Tags:

Guest Post : The New Sweet Spot is The Old Sweet Spot

March 11th, 2011 Comments off

Much discussion has been made about the recent Aftermarket auction and the so dubbed “new sweet spot” that allowed for a high percentage of sales.

With a good deal of confidence, I can say this epiphany bewildered more than a few domainers – some of which have been feeding the ‘sweet spot’ for years.

For if we look back and try and locate the origins of the ‘sweet spot’, we need look no further than the Gold Coast of Australia.

In late 2008, DomainConsultant.com and Aftermarket put on an auction at TRAFFIC Down Under that is likely still champ in terms of sell-through-rate (STR) – a whopping 81% of the names in the catalog.

And the total offering was not fifty, it was 100 names with an average sale price of…$3,000. Names sold included iUS.com, Up.com.au, Camera.co.uk, Saws.com and SkiEurope.com – almost all in the ‘sweet spot.’

So part of the point is to say that the ‘sweet spot’ has been there for some time yet the other side says you still need a Voodoo.com or Contests.com to really make it profitable.

Because while hitting the sweet spot repeatedly produces high STR, auctioneers must also find a way to yield, minimum, at least $200,000 in sales to break-even.

Making a profit? Depends on expenses but usually somewhere between $250,000 to $300,000 in sales.

And that is the rub, for in some ways you need to focus on the big dollar sale or the sweet spot but not both given time and resources, market and objectives (high STR vs. high figure).

Thus we can magnify the risk involved: too many sweet spot sales and you don’t make enough yet go for the big dollar and miss – and you end up with nothing.

It’s a tricky dance, yes, but by no means is it a new one.

This post is a guest post by Mike Fiol of DomainConsultant and Boxcar.com

(c) 2011 DomainNameNews.com (8)

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Categories: Auctions, Boxcar, Domain Aftermarket, Domain Roundtable, External Articles, sweet spot, TRAFFIC Tags:

Auction Ending Monday at 6 pm GEO Tourism Domains 90 of them at 100 dollar reserves

May 9th, 2010 Comments off
Monday at 6 pm EST we will begin to close 90 lots in our GEO Tourism auction. The reserve on each name is set to $100. Many of the names have traffic and some have revenue. NarragansettCondo.com CheapTexasHotel.com NarragansettCondominium.com CheapTexasHotels.com NaragansettBeach.com CheapParisHotel.com NarraganettRealtor.com CheapRomeHotels.com NarragansettInn.com EastMatunuck.com NarragansettInns.com HamptonBeachRealtor.com CondominiumAuctions.com NarragansettCondominiums.com EllisMaine.com NarragansettHome.com CheapManhattanHotel.com LasVegasGolfCourse.com CheapManhattanHotels.com [...]
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T.R.A.F.F.I.C. Milan Extended Auction Open for Bidding

May 4th, 2010 Comments off
Our T.R.A.F.F.I.C. Milan extended auction is live! It’ll run for a week, ending at 6 pm EST next Tuesday. I know I shouldn’t pick favorites but if I had to, it would be hear.com. The reserve has lowered yet again for this extended auction and it is really now a bargain. Financing is available on all 400 [...]
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.TV auction ending today

May 4th, 2010 Comments off
We are continuing to test various formats over at Latona’s and one of those tests has been to run a small .TV auction. All of the names selected have standard renewal fees. To repeat, there are no premium renewal fees on any of these names. The reserves are also all low at only $49. The auction ends in [...]
Categories: Auctions, Domains, External Articles, Featured, Global Domains Tags:

Auctions Closing – Fabulous.com $1 Auction closes today and 1000 names closing on Monday

May 2nd, 2010 Comments off
When we first switched our famous newsletter from buy-it-now sales prices to an auction format, it was a hit. One problem we found though was many people didn’t have time to get their bids placed. So, we changed it from being a one day auction to all auctions being for one week but one starting every [...]
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T.R.A.F.F.I.C. Main Event Inventory Published and Open for Bidding

April 24th, 2010 Comments off
The T.R.A.F.F.I.C. Milan auction inventory is now live and open for bidding at Proxibid.com/ricklatona. Please note that both auctions are open for pre-bidding. Tuesday’s .EU exclusive and Wednesday’s Main Event are both locked and loaded. Tuesday’s .EU Exclusive will start around 16:00 CET or 10:00 am EST/7:00 am PST. Wednesday’s main event will also begin at 16:00 CET or [...]
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Auction Alert: Domain Capital 1 dollar reserve auction headlined by Dolares.com

April 22nd, 2010 Comments off
People are often surprised when I tell them about how much business I do with Domain Capital. While we compete on the loan front, we are very good friends and have done many profitable transactions together. They are good people and I would recommend their services to anyone. Today we are auctioning off 100 names of [...]
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About our portfolio auctions – no flat fee per domain

April 22nd, 2010 Comments off
I’ve been getting a lot of questions about the portfolio auctions we’ve been running so I thought I’d answer some of them here. We launched Latona’s with our own names and shortly afterward had a few domainers hit us up asking us to run their portfolios. The whole thing has kind of taken on a life [...]
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Portfolio Auction Alert – Eddie Sherman’s $1 Reserve Auction Running Now

April 21st, 2010 Comments off
We’ve been doing more and more business with Eddie Sherman these days. He’s a good domainer that prices his names to sell. Today we are auctioning off almost 200 of his names at just $1 reserves.  It is running now and will run until 6 pm EST Thursday. It’s a big list with a lot of [...]
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