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Elephant Traffic Releases Online Interface For Direct Navigation Traffic – Looking For More Premium Domain Names

September 24th, 2009 Comments off

elephant-trafficElephant Traffic has launched its new online service for direct navigation advertising – offering domainers a risk-free monetization method for high quality, high traffic generic domain names.

The Elephant Traffic service allows domainers to use their traffic for direct navigation advertising, offering the traffic from the domain names to advertisers on a cost-per-visitor basis and re-routing visitors to the advertiser’s site of preference.

The company currently uses thousands of domain names including Ads.com, Fly.com, Paint.com, Laptops.com, Desktops.com, AutoInsurance.com, ArcadeGames.com, Flight.com, and InteriorDesign.com.

“One of the most surprising things about internet use is that 14% of online searches are done by using direct navigation,” said Wei-Hai Chu, CEO of Elephant Traffic. “Elephant Traffic gives advertisers the ability to capture this highly targeted traffic quickly and easily using a streamlined interface.”

The only problem facing Elephant Traffic at this moment, however, is the need for more domains.

“Our launch in London this week definitely was successful, with hundreds of advertisers putting in requests for traffic,” said Daniel Goris, the Commercial Director of Elephant Traffic, to DNN. “Now we call on the domaining industry to supply us with the traffic we need. Travel, finance and gambling traffic are especially sought after, but in general any product or service related traffic is welcomed by us with good premiums paid on top of your parking revenues.”

Elephant Traffic sells traffic to advertisers based on a pay-per-visitor auction model, meaning every visitor may be sold for a different price and that it will always be the highest price possible. The minimum price is typically set at 25% more than the current RPM* and any unsold traffic is directed back to the parking account of the domainer.

According to Goris, domainers will see a revenue share between 60-85% of what the advertiser pays and will be able to monitor revenue and domain settings in real-time.

Interested domainers can email Elephant Traffic at domainer@elephant-traffic.com including the generic domains with current RPM and number of unique visitors per month.

Note: To a certain extent, Elephant Traffic will need DNS control over the domains.

[via Elephant Traffic]

*Revenue per thousand visitors.

(c) 2009 DomainNameNews.com

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