Godaddy.com and Fabulous.com’s Domain Distribution Network Working Together Again
With the announcement of Photon Group’s take-over move, Dark Blue Sea (ASX:DBS), parent company of Fabulous.com and Domain Distribution Network (DDN) has seen it’s share of headline news in the domain space this week. DBS announced today, in an investors release (PDF), that they have entered in to a new agreement with Godaddy to market the DBS domain portfolio.
No specific details about the new agreement were released in the statement. DBS and Godaddy started a 5 year agreement in 2008 whereby DBS was able to market their domains through Godaddy’s sales channel. However, in July DBS announced that Godaddy had terminated their agreement. No details were given at the time for the reason. The importance of this relationship was made clear in statements from that release when DBS stated that they believe “the impact of this may have a material adverse affect on future revenue and profit.” The release also noted “The company has it’s own sales channel that, whist it makes a material contribution to overall sales, is one that the company has not aggressively pursued due to our GoDaddy agreement.”
GoDaddy is one of a number of partners with whom Dark Blue Sea makes domain sales, but clearly from previous statements, Godaddy continues to be an integral part of their distribution plans. The company also recently announced a distribution partnership with Moniker/SnapNames.com and has ongoing relationships with other registrars including Register.com, Tucows/OpenSRS, Network Solutions and Melbourne IT.
[Update] Dark Blue Sea has released more details and information on the contract with GoDaddy.
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