In the official Microsoft blog, Craig Mundie, Chief Research and Strategy Office at Microsoft, writes more about the company’s goals and movitation when participating in ICANN’s new gTLD application round.
Microsoft applied for 11 new gTLDs “most of which correspond to [Microsoft's] existing trademarked products, services and brands“:
Mundie goes on to say: Our goal for our new TLDs is to promote responsible utilization of the Web and ultimately better experiences for consumers. Although we’re not yet talking about specific plans for the TLDs for which we’ve applied, we believe that – properly used – this expansion of domains can help deliver new services and capabilities to consumers and the Internet community as a whole. Appropriately utilized, the new TLDs can also protect the rights of trademark holders and brand owners, while promoting a safer and more secure computing experience.
As for the applications submitted by others, such as by Google for .search, Mundie writes that Microsoft is “just now reviewing all of the applications by other companies and organizations. We will work closely with ICANN and others to ensure competition and innovation are preserved for the industry, while also helping protect the rights and expectations of other stakeholders.“
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Chief internet evangelist at Google, Vint Cerf, yesterday made an official announcement confirming Google’s bid for various new gTLD’s. According to a number of sources, there may be as many as 50 new gTLD’s that the company will be trying to secure. The new details released on the official Google blog shed a light on Google ‘s already submitted applications for a number of new tgeneric TLDs which they hope to operate as early as 2013.
The new gTLD’s that Google hopes to lock-down and operate basically fall into four categories:
- Google’s trademarks, like .Google
- Domains related to Google’s core businesses, like .Docs
- Domains that will improve user experience, such as .YouTube, which can increase the ease with which YouTube channels and genres can be identified
- Domains Google thinks will have interesting and creative potential, such as .LOL
Google wants to make the introduction of new generic top level domains a “good experience for web users” and webmasters. They have outlined the following plans below, with more to be announced in the near future we are sure as things play out.
- Security and abuse prevention will be a high priority
- Work with all ICANN accredited registrars (currently approximately 1,050 total)
- Work with brand owners to develop sensible rights protection mechanisms that build upon ICANN’s rules and requirements
It will be interesting to see what other short term and long term goals Google puts out there as far as new gTLD’s are concerned. Having Google a supporter and active participant of the new gTLD’s wave is a huge boost to the domaining industry and the tech world overall. Vint Cerf wrapped up the blog post by saying:
“We’re just beginning to explore this potential source of innovation on the web, and we are curious to see how these proposed new TLDs will fare in the existing TLD environment. By opening up more choices for Internet domain names, we hope people will find options for more diverse—and perhaps shorter—signposts in cyberspace.”
ICANN has confirmed that it has received more than 1,900 applications for new gTLD’s, which would bring in an estimated 350 million dollars in application fees alone. Certain applications may be for the same new gTLD string and will be contested, causing a delay in the actual roll out of the generic top level domain names.
Vint Cerf served as chairman of the board of the ICANN from 2000-2007. Cerf also served as founding president of the Internet Society from 1992-1995 and in 1999 served a term as chairman of the Board. Cerf joined Google as Internet Evangelist and Vice President in 2005 .