In an article that was published by the Huffington Post Canada last week, the founder and CEO of RIWI Corporation talks about the importance of the browser URL bar and Direct Navigation. RIWI is a data analytics company
Citing a number of different sources, the article concludes that Direct Navigation is a continuous traffic that also helps the connection with the brand and create trust.
Two data points from the article that I hadn’t heard of before:
In 2010, Google was cited (notably in research by Amy Langville of the Mathematics Department of Charleston College) saying that 15 per cent of Web users use the URL bar to reach ads/buying decisions as opposed to hyperlinks. Note: this is not a statistic of the per centage of people who use the URL bar vs. search but rather a per centage of those who simply reach their ad destination via the URL bar as opposed to hitting on an ad hyperlink. Actual use of the URL bar thus has to be higher than 15 per cent if that Google figure is right.
Web and tablet access to sites is rising dramatically. Many mobile users prefer direct navigation URL bar search to searching in Google or Bing or other search sites. The reason is this: the URL is bigger and mobile phone displays are rising. Comparing across categories, (study by Marketing Land, 2012), the results are clear:
Direct navigation: 43 per cent
Search engine: 24 per cent
Direct navigation: 46 per cent
Search engine: 37 per cent
Direct navigation: 44 per cent
Search engine: 33 per cent
Read the full article here.
[Hat tip to Sedo]
- Jupiter Research confirms the power of Direct Navigation
- Elephant Traffic Releases Online Interface For Direct Navigation Traffic – Looking For More Premium Domain Names
- Trellian Launches Direct Navigation Ad Network
- Dark Blue Sea Quarterly: Domain Sales Continue to Outpace Direct Navigation Revenue
- Huffington Post Gets In On Top Domain Name Story
And here’s the week in Domains – here at DNN and elsewhere. I’m hoping to bring this back as a weekly post, wish me luck ;-)
Here at DNN:
- Left Of the Dot Launches Marketing Name Campaign (Nov 16)
- Domain Sales Report for Week 45, 2011 (Nov 16)
- SnapNames Year End Auction Ends Toda (Nov 17)
Elsewhere in the Domain Industry:
- Stop Parking Domains and Build a Real Business – With Adam Dicker (Nov 13, DomainSherpa.com)
- There are still Gentlemen in the Domain Industry (Nov 14, Acro.net)
- Citrix Assigns $18 Million Value to Cloud.com Domain Name (Nov 14, DNW.com)
- Why CRIDO Has No Cred (Nov 14, DNW.com)
- T.R.A.F.F.I.C. and a Return to Las Vegas (Nov 15, RicksBlog.com)
- After Passing On Flowers.Mobi, 1-800-Flowers Grabs Flowers.Me (Nov 15, TheDomains.com)
- Afternic Sales Report: Iron Workers Union Buys IronWorkers.com (Nov 15, ElliotsBlog.com)
- Using Escrow.com as a Negotiation Tactic (Nov 16, ElliotsBlog.com)
- Visa Launches V.Me (Nov 16, TheDomains.com)
- Visa Launches Beta Version of V.me Today “Reinventing the way you pay and get paid” (Nov 16, NameTalent.com)
- Rick Schwartz completes acquistion of MarioMonti.com (Nov 16, DomainGang.com)
- Gaddafi ousted from Libya’s Whois (Nov 16, DomainIncite.com)
- Staff changes at new gTLD consultancies (Nov 16, DomainIncite.com)
- “New TLD” Becomes an Expensive Keyword on Google (Nov 16, DNW.com)
Outside the Domain Industry:
- Did You Mean Backupify? Why You Should Buy Domain Name Variants (Nov 16, Backupify.com)
What do you think were the biggest news for the domain industry this week? Let us know in the comments.
(c) 2011 DomainNameNews.com (3)
A web address for great ideas. What a great idea.
.CO is for creators. For the people and businesses who make the world turn.
From products and stories to brands and beliefs, .CO is the web address that makes “making your idea a reality” a reality.
The US government seized the domains for Poker Stars, Absolute Poker, and Full Tilt Poker and charged the site principals with bank fraud, illegal gambling offenses and laundering billions in illegal gambling proceeds.
See the full press release after the jump
MANHATTAN U.S. ATTORNEY CHARGES PRINCIPALS OF THREE LARGEST INTERNET POKER COMPANIES WITH BANK FRAUD, ILLEGAL GAMBLING OFFENSES AND LAUNDERING BILLIONS IN ILLEGAL GAMBLING PROCEEDS
Multi-Billion Dollar Civil Money Laundering And Forfeiture Action Also Filed
Internet Domain Names Used By The Poker Companies Seized
PREET BHARARA, the United States Attorney for the Southern District of New York, and JANICE FEDARCYK, the Assistant-Director-in-Charge of the New York Field Office of the
Federal Bureau of Investigation (“FBI”), announced the unsealing of an Indictment today charging eleven defendants, including the founders of the three largest Internet poker companies doing business in the United States – PokerStars, Full Tilt Poker, and Absolute Poker (the “Poker Companies”)- with bank fraud, money laundering, and illegal gambling offenses. The United States also filed a civil money laundering and in rem forfeiture
complaint (the “Civil Complaint”) against the Poker Companies, their assets, and the assets of several payment processors for the Poker Companies. In addition, restraining orders were issued against more than 75 bank accounts utilized by the Poker Companies and their payment processors, and five Internet domain names used by the Poker Companies to host their illegal poker games were seized.
Manhattan U.S. Attorney PREET BHARARA said: “As charged, these defendants concocted an elaborate criminal fraud scheme, alternately tricking some U.S. banks and effectively
bribing others to assure the continued flow of billions in illegal gambling profits. Moreover, as we allege, in their zeal to circumvent the gambling laws, the defendants also engaged in
massive money laundering and bank fraud. Foreign firms that choose to operate in the United States are not free to flout the laws they don’t like simply because they can’t bear to be parted
from their profits.”
FBI Assistant Director-in-Charge JANICE K. FEDARCYK said: “These defendants, knowing full well that their business
with U.S. customers and U.S. banks was illegal, tried to stack
the deck. They lied to banks about the true nature of their
business. Then, some of the defendants found banks willing to
flout the law for a fee. The defendants bet the house that they
could continue their scheme, and they lost.”
According to the Indictment and the Civil Complaint
On October 13, 2006, the United States enacted the
Unlawful Internet Gambling Enforcement Act (“UIGEA”), making it a
federal crime for gambling businesses to “knowingly accept” most
forms of payment “in connection with the participation of another
person in unlawful Internet gambling.” Despite the passage of
UIGEA, the Poker Companies, located offshore, continued operating
in the United States. In a press release dated October 16, 2006,
Absolute Poker announced that the company would continue its U.S.
operations because “the U.S. Congress has no control over” the
company’s payment transactions.
Because U.S. banks and credit card issuers were largely
unwilling to process their payments, the Poker Companies
allegedly used fraudulent methods to circumvent federal law and
trick these institutions into processing payments on their
behalf. For example, defendants ISAI SCHEINBERG and PAUL TATE of
PokerStars, RAYMOND BITAR and NELSON BURTNICK of Full Tilt Poker,
and SCOTT TOM and BRENT BECKLEY of Absolute Poker, arranged for
the money received from U.S. gamblers to be disguised as payments
to hundreds of non-existent online merchants purporting to sell
merchandise such as jewelry and golf balls. Of the billions of
dollars in payment transactions that the Poker Companies tricked
U.S. banks into processing, approximately one-third or more of
the funds went directly to the Poker Companies as revenue through
the “rake” charged to players on almost every poker hand played
As alleged in the Indictment, to accomplish their
fraud, the Poker Companies worked with an array of highly
compensated “payment processors” – including defendants RYAN
LANG, IRA RUBIN, BRADLEY FRANZEN, and CHAD ELIE – who obtained
at U. S. banks for the Poker Companies. The payment
processors lied to banks about the nature of the financial
transactions they were processing, and covered up those lies, by,
among other things, creating phony corporations and websites to
disguise payments to the Poker Companies. For example, a
PokerStars document from May 2009 acknowledged that they received
money from U.S. gamblers through company names that “strongly
imply the transaction has nothing to do with PokerStars,” and
that PokerStars used whatever company names “the processor can
get approved by the bank.”
By late 2009, after U.S. banks and financial
institutions detected and shut down multiple fraudulent bank
accounts used by the Poker Companies, SCHEINBERG and BITAR
developed a new processing strategy that would not involve lying
to banks. PokerStars, FullTilt Poker, and their payment
processors persuaded the principals of a few small, local banks
facing financial difficulties to engage in such processing in
return for multi-million dollar investments in the banks. For
example, in September 2009, ELIE and others approached defendant
JOHN CAMPOS, the Vice Chairman of the Board and part-owner of
SunFirst Bank, a small, private bank based in Saint George, Utah,
about processing Internet poker transactions. While expressing
“trepidations,” CAMPOS allegedly agreed to process gambling
transactions in return for a $10 million investment in SunFirst
by ELIE and an associate, which would give them a more than 30%
ownership stake in the bank. CAMPOS also requested and received
a $20,000 “bonus” for his assistance. In an e-mail, one of
ELIE’s associates boasted that they had “purchased” SunFirst and
that they “were looking to purchase” “a grand total of 3 or 4
banks” to process payments.
The Indictment and Civil Complaint seek at least $3
billion in civil money laundering penalties and forfeiture from
the Poker Companies and the defendants. The District Court
issued an order restraining approximately 76 bank accounts in 14
countries containing the proceeds of the charged offenses.
Pursuant to a warrant for arrest in rem issued by the U.S.
District Court, the United States also seized five Internet
domain names used by the Poker Companies to operate their illegal
online businesses in the United States.
* * *
Defendants CAMPOS and ELIE were arrested this morning
in Saint George, Utah and Las Vegas, Nevada, respectively. ELIE
will appear later today before a U. S. Magistrate Court Judge in
Las Vegas, Nevada. CAMPOS will appear before a U.S. Magistrate
Judge in Saint George, Utah on April 18, 2011. Defendant
FRANZEN is expected to appear for his arraignment on April 19,
2011 in the Southern District of New York. Defendants BITAR,
SCHEINBERG, BURTNICK, TATE, TOM, BECKLEY, RUBIN and LANG are not
presently in the United States and have not yet been arrested.
The U.S. Attorney’s Office for the Southern District of New York
is working with foreign law enforcement agencies and Interpol to
secure the arrest of these defendants and the seizure of criminal
proceeds located abroad. BITAR, TOM, RUBIN, BECKLEY, CAMPOS,
ELIE, and FRANZEN are U. S. citizens. A chart identifying each
defendant, the charges, and the maximum penalties, is attached to
Attorney PREET BHARARA praised the FBI for its
outstanding leadership in the investigation, which he noted is
ongoing. Mr. BHARARA also thanked Immigration and Customs
Enforcement’s New York and New Jersey offices, and the Washington
State Gambling Commission, for their assistance in the
The matters announced today are being handled by the
Office’s Complex Frauds and Asset Forfeiture Units. Assistant
Attorneys ARLO DEVLIN-BROWN and NICOLE FRIEDLANDER are in
charge of the criminal case, and Assistant U. S. Attorneys SHARON
COHEN LEVIN, MICHAEL LOCKARD and JASON COWLEY are in charge of
the civil money laundering and forfeiture actions.
The charges contained in the Indictment and Civil
Complaint are merely accusations, and the defendants are presumed
innocent unless and until proven guilty.
(c) 2011 DomainNameNews.com (7)
DomainConvergence 2011, May 12-13, Montreal, Canada
Sun.com to set and go dark on June 1st, 2011
According to iwhois, Sun.com is the 11th oldest domain name together with ibm.com, registered on March 1986. Oracle, who purchased Sun Microcomputers in 2009, is apparently now decommissioning the brand and sun.com domain according to a blog post on the OTN garage blog. The domain had been redirecting to a Oracle site for a while and the post states that most of the site content has already been migrated.
According to responses to the comments on the blog post blogs.sun.com will continue to function for now, so it appears that the domain is not going up for sale immediately. The current expiry date is 20-Mar-2012. Other commentators also question what will happen to other subdomains, such as the java.sun.com which is embedded on many websites using Java applets.
(c) 2011 DomainNameNews.com (9)
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We are interested in Acquiring your premium domains!
Click here to submit your domains now.
After US authorities seized domain names twice earlier this year, a Dutch Anti-Piracy group (BREIN) has now been able to follow suit and shut down 29 additional sites by working with the MPAA and the sites’ hosting providers; in this case the domain names itself were apparently not seized. The last set of seized domain names by US Immigration and Customs were taken over by ordering the registry operator, Verisign to change the nameserves and lock the seized domain names at the registry level.
As TechDirt reports, BREIN has apparently shut down 29 sites, but has refused to provide a list of the sites according to TorrentFreak, so it is not known if the sites were actually directly offering downloads or merely acted as pointers to peer 2 peer downloads. The sites were shut down without informing the owners and at least one of them (hd-united.com) was temporarily redirected to BREIN’s website. Considering the shut-down happened at the hosting level, the owners of the domain names will be able to repoint them to another hosting company. Currently hd-united.com is no longer resolving.
(c) 2010 DomainNameNews.com (9)
We buy Domains!
We are interested in Acquiring your premium domains!
Click here to submit your domains now.
While we normally do not publish news releases about domain names that are listed for sale, we thought this one was worth a note:
Ebook Solution Provider DNAML is accepting bids for the domain name eBook.com, which they are considering to sell as “part of management’s recent decision to streamline DNAML’s focus on its core eBook technology platform and distribution/aggregation business“. Apparently the offer just includes the domain name and not the current ebook sale website hosted on the domain.
According to the press release:
eBook.com is the #1 organic search result for the keyword “ebook” across Google, Yahoo, Bing and all other major search engines. The site has produced over 4.7 million eBook downloads over the past year alone, with only 12,000 titles in inventory.
Initial bids are due to Viant Capital by 2:00 pm PDT on September 30, 2010 with closing expected to occur before the end of October. Interested parties can contact Viant Capital on dnaml(at)viantgroup(dot)com.
[via Press Release]
I found an interesting product today while searching for some domain news articles. It’s Domain, the men’s fragrance by Mary Kay.
Mary Kay describes the fragrance : “Wrap him in the scent of hearth and home with Domain® Cologne Spray. He’s a breath of fresh air and so is this blend of lavender and oak moss.”
Nothing says “Domain” like lavender and oak moss, eh?
Maybe we can offer a rewrite and remix with DNN’s version : “Wrap him in the scent of the sea breeze of a beach side bungalow and the musky air of a grotto with Domain Cologne Spray. He’s a breath of fresh .com registrations and so is this blend of whiskey and Cuban cigar aromas.”
Could this be the perfect gift for your domainer husband/boyfriend ? Unfortunately, Domain cologne is not available at the domain Cologne.com : )
(c) 2009 DomainNameNews.com
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