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DirectI to Merge Big Jumbo and Domain Advertising Parking Brands

September 14th, 2011 Comments off

DirectI, the parent company of BigJumbo, DomainAdvertising.com, Logicboxes and ResellerClub amongst others has announced today with an email to its customers that it will be merging the DomainAdvertising and BigJumbo brands.

From the email:

DomainAdvertising.com is pleased to announce today, the merger of BigJumbo.com & DomainAdvertising.com into a single Domain Parking Platform. The merged entity will function under the brand DomainAdvertising.com.

This merger combines the best features from each of the platforms, further strengthens our position in the domain parking market. The move brings with it a gamut of advantages and possibilities – the combination of DomainAdvertising.com’s graphic-rich, topical templates and BigJumbo.com’s superior keyword optimization technology, more resources on the account management and optimization front, greater industry insights and access to more intelligence– just to name a few.

According to the login details email sent out to customers, it seems that Domain Advertising.com will also continue to accept traffic via URL forwarding.

DomainAdvertising was launched at the Targeted T.R.A.F.F.I.C. show in New York in 2009 and then hired former Fabulous.com executive Dan Warner as a CEO. He left the company at the end of June 2011.

See the full email after the jump.

DomainAdvertising.com is pleased to announce today, the merger of BigJumbo.com & DomainAdvertising.com into a single Domain Parking Platform. The merged entity will function under the brand DomainAdvertising.com.

This merger combines the best features from each of the platforms, further strengthens our position in the domain parking market. The move brings with it a gamut of advantages and possibilities – the combination of DomainAdvertising.com’s graphic-rich, topical templates and BigJumbo.com’s superior keyword optimization technology, more resources on the account management and optimization front, greater industry insights and access to more intelligence– just to name a few.

What’s in it for “You”?

The new merged entity is a combination of the best features that each of the platforms provided independently.
bullet Our auto-learning algorithms use advanced delivery mechanisms to ensure that the most relevant and highest paying ads are displayed on your domains. This technology continuously re-optimizes every domain based on traffic and advertiser trends.
bullet Our solutions will also include handpicked phrases based on commercialization and volume; handpicked images and phrases are contextually grouped on the page; all the images are clickable and phrases are bound to each other (makes almost the entire page clickable!).
bullet Our team of traffic analysts will add that extra mile through the human optimization process to make the phrases even more contextual to the domain.
bullet Keeping in sync with BigJumbo, DomainAdvertising will now move to a net 15 day payout. Which means, you will now get paid within 15 days for every month.
bullet An added incentive is the cost advantage that we will gain due to economies of scale. The merger will mean lower average costs at all levels, which will in turn allow us to pass a larger share of the pie to you!
As a result of the merger, you will enjoy a striking new reporting interface that is designed to help you view your reports and analyze your data in a much better fashion. Feel free to give us feedback on the new navigation and UI; any inputs will be appreciated.

Please note: To help us with the integration process, we request you to make certain DNS/URL forwarding changes to integrate the internal structure. We have sent you the Login details and parking instructions in a separate email.

We are EXTREMELY EXCITED about the new platform and are confident that we can deliver additional value to your domain portfolio. Feel free to contact our Support Team (support@domainadvertising.com) if you have any questions for us.

(c) 2011 DomainNameNews.com (5)


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DomainAdvertising.com Appoints Dan Warner as CEO

November 25th, 2009 Comments off

Dan WarnterThis morning DomainAdvertising.com, the company that has launched their new services at the Targeted TRAFFIC show in New York, announced that they have appointed Dan Warner as their CEO. Dan Warner was last COO of Dark Blue Sea (ASX:DBS), parent company of Fabulous.com and left that position in April.

“Dan Warner was the Board’s first choice for this position. He is the perfect leader for DomainAdvertising.com”, said Anoop Polavaram from the Ashmore Group, “His extensive experience and recognized leadership within the domain industry will be invaluable to the business. He is undoubtedly one of the most influential people in the industry.”

“I was looking for a challenge where I could manage growth and innovation in the Internet industry.  This was difficult to find in a market which has recently focused on reducing head counts, research and infrastructure.  Both Directi and Ashmore have a great reputation and substantial resources. When I was approached by them, I realized the potential of this business. I am thrilled about the opportunity,”  said Dan Warner. “We will be doing the exact opposite of most domain companies. Significant capital, human resources and infrastructure will be used to accelerate internet advertising innovation and design. We expect that many of the other players in the industry will look like they are standing still or going backwards in comparison to our scheduled advancements.”

The press release goes on to say:

Warner has already assumed his role as CEO and is planning to fully launch the DomainAdvertising.com business by Jan 2010. Warner leads an initial dedicated team of over 30 people with access to over 500 people as required within the Directi group. Under Warner’s leadership, DomainAdvertising.com will focus on advancements in research, innovation and optimization to benefit professional domain owners.

(c) 2009 DomainNameNews.com

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