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Facebook Warns Page Owners Their Number of Likes May Drop on March 12

March 5th, 2015 Comments off
Venture Beat post an article that Facebook will be removing inactive accounts from a Facebook pages’ like stats and that page owners will see a dip in the number of likes on their page. From the article: In a blog post this morning, Facebook said, “To make audience data even more meaningful for businesses, we’re […]
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Facebook Reveals Relevance Scores To Improve Ad Quality

February 15th, 2015 Comments off
Facebook is now going to reveal relevance scores to marketers in the hopes it will improve ad quality. Google has been using a quality score for years. They explain it like this: The 1-10 Quality Score reported for each keyword in your account is an estimate of the quality of your ads and landing pages […]

Indian Banks Offering A Service to Transfer Money Through Facebook

February 10th, 2015 Comments off
Rediff.com published an article on using Facebook as a way to transfer money, kind of the way we currently use Paypal. The service is currently being provided by two Indian banks, Kotak Mahindra and ICICI. The article makes clear this is for tech savvy participants and is secure as using an ATM. Transfer is instant […]
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Facebook Is Becoming A Bigger Rival To Google In The Mobile Ad Space

November 3rd, 2014 Comments off
Jennifer Booton of MarketWatch reported that when it comes to mobile advertising Facebook is unrivaled according to Morgan Stanley analyst Ben Swinburne. Google and Facebook are duking it out in the mobile advertising space and mobile has been an area that has been challenging for Google. Morgan Stanley analyst Ben Swinburne predicted Monday, after initiating […]

As Many As 5K .Com’s Taken Away By Sealed Court Order By Verisign Including Some Of Mine

October 2nd, 2014 Comments off
Overnight I received a notice that several domain names I owned were transferred by a sealed court from Verisign without notice and of course without the court order. The domain names just were transferred by Verisign to another domain and are now listed for sale at another marketplace. Another domainer sent me an identical notice […]

Captain Kirk is not high on the new Celebrity only Facebook App

July 28th, 2014 Comments off
William Shatner of Star Trek and Priceline fame, is a big social media user, Shatner runs a popular blog on Tumblr and is active in a lot of places. He recently put together a review of the new Facebook Mentions app, our readers probably have not been able to use this app because it is […]
Categories: Apps, External Articles, facebook Tags:

Facebook Reports Better Than Expected Earnings, $2.5 Billion in Revenue & Has Over 1 Billion Mobile Users

April 23rd, 2014 Comments off

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Facebook reported first quarter earnings after the close today.  Earnings beat expectations coming in at $0.34 cents a share.  The company now has 802 million daily users with 609 million of those being mobile.

The company was trading down on Wednesday but is up in after hours.

61.36

-1.67 (-2.65%)

After Hours: 63.69 +2.33 (3.80%) Apr 23, 6:46PM EDT

Tech Crunch covered the release here

Facebook’s is getting more and more mobile, now with 1.01 billion users on small screens. It’s Q1 2014 earnings show it beat expectations, earning $2.5 billion in revenue with an $0.34 EPS. It now has 1.28 billion total monthly users, 802 million daily users, and 609 million daily mobile users. Facebook continued its march to become a mobile ad company with 59% of ad revenue coming from portable devices. Wall Street had expected $2.36 billion in revenue and earnings of 24 cents per share.

Compared to Q4 2103, Facebook’s total user count is up 4% from 1.23 billion total monthly users, total daily user count is up 5.9% from 757 million, and daily mobile user count is up 9.5% from 556 million. Mobile ads made up 53% of ad revenue in Q4, the first time they peaked over 50%, and now account for 57% of ad revenue.

Time Magazine covered the release here

Facebook once again exceeded analyst projections in its latest quarterly earnings report Wednesday, as the world’s largest social network continued to show investors it can transition its advertising business to mobile devices.

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Facebook to Launch Mobile Ad Network

April 21st, 2014 Comments off

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Mike Isaac wrote on Recode that Facebook will be launching their own mobile ad network.

Lots of people have wanted Facebook to build an ad network for a long time.

Here it comes. Facebook will take the wraps off its plans for a mobile ad network at its “F8″ developer conference in San Francisco at the end of the month, according to multiple sources familiar with the matter.

Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And Facebook wins by expanding its ad reach — now it can make money from its billion-plus users even when they’re not on Facebook’s own properties.

Facebook declined to comment.

In the past, Facebook stayed away from building out an ad network because it was busy trying to sell ads on its own Web site. And it couldn’t contemplate a mobile ad network until recently because it didn’t have any mobile ads of its own.

But that has changed dramatically in the last two years. In the last three months of 2013, mobile ads generated $1.24 billion for Facebook —  more than half the company’s overall ad revenue. And we’ll get another peek at how well that business is doing when Facebook reports its first-quarter earnings later this week.

A good chunk of that — perhaps 50 percent or more — comes from “app-install” ads, which prompt users to download apps or re-engage with apps they’ve already installed. The ad product was initially an afterthought in Facebook’s mobile ad strategy, led by Facebook engineering and platform leader Mike Vernal, who at one point only had a single engineer working on the project.

Read the full article here

Facebook will report its earnings on Wednesday, it will be interesting to see where mobile ad revenues stand, and if they mention anything about a new ad network.

Categories: External Articles, facebook, mobile Tags:

Facebook Getting into the e-Money Business in Europe

April 16th, 2014 Comments off

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Victoria Wagner Ross wrote a piece on  Examiner.com about Facebook getting into the money transfer business. One analyst stated that they see this as a potential boost to Bitcoin and crpyto currency in general down the line.

Facebook is advancing its reach to provide a money transfer service in Europe from a base in Ireland. The Guardian announced on Monday that Facebook was seeking the e-money commerce status to issue digital credits for conversion into cash for its customers.

Storing the money within the social network would allow Facebook opportunities to compete with Western Union and give storing of money within the social network options to buy online. It currently allows within apps forms of money transfer in the US through payments within the King games of Candy Crush Saga and Farmville games. Facebook gets a 30% cut from that action the same as Apple takes 30% from its game and apps in its Apple stores when an app is purchased.

What does this type of e-commerce system do for cryptocurrency Bitcoin in global money transfers and payments? Thomas Alvarez, Coincove’s bitcoin-based remittance specialist, sees Facebook’s market entry could remove the stigma from monetary services attached to social networks. That attitude of global transfers and payments is a plus for the bitcoin industry.

Boost VC founder and CEO, Adam Draper, finds the bitcoin lining in this as the big ‘Net’ companies tackle the issue of transfers and payments, and states, ‘this is exciting, it means that the big companies are playing in the same space.’

Read the full story here

Categories: External Articles, facebook Tags:

Facebook Launches Video Ads

March 13th, 2014 Comments off

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Today Facebook rolled out video ads, these ads will be autoplay ads which I am sure will quickly have some ranting and raving to do away with it. With the sheer size of Facebook this could turn out to be a huge number of video ads playing on a monthly basis.

ReelSEO wrote,

O frabjous day! Callooh! Callay! The Jabberwock is, er, Facebook video ads are here! Our news feeds will now be inundated with autoplay video ads. Yippee? Well, it’s a big step forward for the world’s largest social network to say the least. They’ve been working on video ads for what seems like years and now we can all get them in news feeds. Don’t go overreacting (I’m just joking around) there will be no more than three ads per day.

In terms of frequency, that is 90 ads per month per viewer. If there are 600 million users and say 50% are in markets where the ads debut it comes out to a massive 27 billion video ads a month. Ker-Pow! At the low end of the price spectrum rumors of $1-2.5M per ad, that’s $27 billion in revenue, per month, on the low end.

Tech Crunch also covered the launch

Facebook just announced that it’s starting to run the video ads that it started testing last fall.

In a company blog post, Facebook says it’s working with “a select group of advertisers,” and that users can expect to start seeing the ads “over the next few months.” The 15-second videos will start auto-playing without sound as they enter your screen, and if you tap, they’ll expand and un-mute.

Apparently the ad-buying process (which Facebook has been trying to simplify in other areas) will be “similar to how advertisers already buy and measure ads on TV.” The idea is to “reach a specific audience over a short period of time,” with ad delivery measured by Nielsen Online Campaign Ratings.

It’s probably safe to assume that not all users will be thrilled to see the new ads, particularly since the auto-playing aspect will make it easier for them to grab your attention. However, Facebook executives have said that introducing more ads into the News Feed has had a “limited or negligible impact” on user engagement.

Read the full story on Tech Crunch

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