Facebook opposes trademark of start up Designbook WPTZ is reporting that Facebook wants to block the trademark of Vermont based Designbook, Facebook seems to think they are the only one’s entitled to use the word book. From the article: Designbook is a nearly year-old online community that connects startup businesses with investors and collaborators. In […]
Facebook Inc. has acquired the single letter domain name i.org for an undisclosed amount. It is unknown at this time if this domain name will be used with the Internet.org domain also owned by Facebook.
Venture Beat post an article that Facebook will be removing inactive accounts from a Facebook pages’ like stats and that page owners will see a dip in the number of likes on their page. From the article: In a blog post this morning, Facebook said, “To make audience data even more meaningful for businesses, we’re […]
Facebook is now going to reveal relevance scores to marketers in the hopes it will improve ad quality. Google has been using a quality score for years. They explain it like this: The 1-10 Quality Score reported for each keyword in your account is an estimate of the quality of your ads and landing pages […]
Rediff.com published an article on using Facebook as a way to transfer money, kind of the way we currently use Paypal. The service is currently being provided by two Indian banks, Kotak Mahindra and ICICI. The article makes clear this is for tech savvy participants and is secure as using an ATM. Transfer is instant […]
Jennifer Booton of MarketWatch reported that when it comes to mobile advertising Facebook is unrivaled according to Morgan Stanley analyst Ben Swinburne. Google and Facebook are duking it out in the mobile advertising space and mobile has been an area that has been challenging for Google. Morgan Stanley analyst Ben Swinburne predicted Monday, after initiating […]
Overnight I received a notice that several domain names I owned were transferred by a sealed court from Verisign without notice and of course without the court order. The domain names just were transferred by Verisign to another domain and are now listed for sale at another marketplace. Another domainer sent me an identical notice […]
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William Shatner of Star Trek and Priceline fame, is a big social media user, Shatner runs a popular blog on Tumblr and is active in a lot of places. He recently put together a review of the new Facebook Mentions app, our readers probably have not been able to use this app because it is […]
Facebook reported first quarter earnings after the close today. Earnings beat expectations coming in at $0.34 cents a share. The company now has 802 million daily users with 609 million of those being mobile.
The company was trading down on Wednesday but is up in after hours.
After Hours: 63.69 +2.33 (3.80%) Apr 23, 6:46PM EDT
Tech Crunch covered the release here
Facebook’s is getting more and more mobile, now with 1.01 billion users on small screens. It’s Q1 2014 earnings show it beat expectations, earning $2.5 billion in revenue with an $0.34 EPS. It now has 1.28 billion total monthly users, 802 million daily users, and 609 million daily mobile users. Facebook continued its march to become a mobile ad company with 59% of ad revenue coming from portable devices. Wall Street had expected $2.36 billion in revenue and earnings of 24 cents per share.
Compared to Q4 2103, Facebook’s total user count is up 4% from 1.23 billion total monthly users, total daily user count is up 5.9% from 757 million, and daily mobile user count is up 9.5% from 556 million. Mobile ads made up 53% of ad revenue in Q4, the first time they peaked over 50%, and now account for 57% of ad revenue.
Time Magazine covered the release here
Facebook once again exceeded analyst projections in its latest quarterly earnings report Wednesday, as the world’s largest social network continued to show investors it can transition its advertising business to mobile devices.
Mike Isaac wrote on Recode that Facebook will be launching their own mobile ad network.
Lots of people have wanted Facebook to build an ad network for a long time.
Here it comes. Facebook will take the wraps off its plans for a mobile ad network at its “F8″ developer conference in San Francisco at the end of the month, according to multiple sources familiar with the matter.
Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And Facebook wins by expanding its ad reach — now it can make money from its billion-plus users even when they’re not on Facebook’s own properties.
Facebook declined to comment.
In the past, Facebook stayed away from building out an ad network because it was busy trying to sell ads on its own Web site. And it couldn’t contemplate a mobile ad network until recently because it didn’t have any mobile ads of its own.
But that has changed dramatically in the last two years. In the last three months of 2013, mobile ads generated $1.24 billion for Facebook — more than half the company’s overall ad revenue. And we’ll get another peek at how well that business is doing when Facebook reports its first-quarter earnings later this week.
A good chunk of that — perhaps 50 percent or more — comes from “app-install” ads, which prompt users to download apps or re-engage with apps they’ve already installed. The ad product was initially an afterthought in Facebook’s mobile ad strategy, led by Facebook engineering and platform leader Mike Vernal, who at one point only had a single engineer working on the project.
Read the full article here
Facebook will report its earnings on Wednesday, it will be interesting to see where mobile ad revenues stand, and if they mention anything about a new ad network.