The National Association of Realtors® just announced that they have applied for 3 top level domains with ICANN. The NAR is North America’s largest trade association, and it represents over 1 million members involved in all aspects of the residential and commercial real estate industries. The NAR has been interested in getting it’s own new gTLD’s as early as 2005.
Through its wholly owned subsidiary, the Realtors® Information Network (RIN), the association has applied for the branded .realtor top-level domain (TLD) as an alternative to the familiar and commonly used .com, .net or .org. Applications have also been submitted for .realestate and .home, according to the press release.
NAR President Moe Veissi, broker-owner of Veissi & Associates Inc., in Miami Florida said:
“As the leading advocate for America’s home and property owners, NAR knows that every year a growing number of consumers turn to the Internet as a source of information, given the Internet’s convenience and round-the-clock accessibility. Our goal is to create a name space where home buyers, sellers and investors can go to find the most credible, trusted real estate resources and professional services.”
The National Association of Realtors® believes the new domain name will create a more positive experience for consumers who are seeking expert information and services and want to ensure they are working with a Realtor®. Only licensed real estate professionals — who are members of NAR and subscribe to a strict Code of Ethics — have the right to call themselves a Realtor®.
The top-level domain will also deliver additional branding and marketing value to Realtor® members and affiliates. Domains in the new extensions would be available for registration to Realtor® members; local and state Realtor® associations; association multiple listing services; affiliated institutes, societies and councils; and other NAR-approved licensees.
NAR has also entered into an exclusive marketing partnership with The Canadian Real Estate Association (CREA), the exclusive licensees of the Realtor® mark in Canada. As a result of this arrangement, Realtor® members of CREA will also be able to use the domain, making .Realtor truly North American in scope.
The association has been following the pursuit of their very own gTLD’s since ICANN first considered introducing a new round of generic top-level domains in 2005. NAR has worked closely with Second Generation, an investment firm and registry operator for the top-level domain .jobs, throughout the application, review and development process.
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