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Archive for the ‘Marketing’ Category

The Value of Better Domain Names by Frank Schilling from DomainNameSales.com

April 27th, 2013 Comments off

Check out this great video just released for the end user market by Frank Schilling from Domain Name Sales The Value of Better Domain Names

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5 Tips for Developing a Competitive Intelligence Strategy Using DomainTools

April 15th, 2013 Comments off

What DomainTools Products Can Shape Your Competitive Marketing Strategy?As a marketer, I rely on a wide range of tools every day to track campaign ROI and gain insight into the health and impact of the various DomainTools marketing programs I run.  Some of the tools I use (such as Twitter, ExactTarget, Facebook, and LinkedIn) provide their own metrics based on number of visits, specific content impressions/shares, overall engagement numbers, etc.

In addition to monitoring the pulse of current programs, it’s also very important to research and monitor what is developing in the market so you know how to best position your company.

Specifically, what are your competitors planning? Do they have upcoming product plans or launches in the near future? What does that larger strategy look like? What programs or promotions have they ran in the past, in addition to current offers?

How are you currently uncovering this information?

Before joining DomainTools, I wasn’t tapped into the fact that you can leverage domain name data to bolster your competitive intelligence. Here are 5 tips you can use to keep tabs on what different companies are up to in the marketplace —whether you’re a marketer, movie or gaming buff, CEO, product manager. Or, keep tabs on certain companies just for fun!

 

1. Monitor your trademarks/brand AND know when your competitors register new domains with Brand Monitor email alerts. You’ll get notified every time DomainTools discovers a domain name registration that includes an exact match with a brand name, trademark term, or other text string you indicate. This will help with you with proactively approach competitive planning.

2. See how your competitor’s website homepage has changed over time using Screenshots.com. You can see how the brand has evolved, how promotions changed, and uncover other key information.

3. Understand your competitor’s entire domain portfolio. As long as you have a key piece of information (name, address, phone number, for example), you will be able to uncover all the domain names associated with the specific piece of information you shared using the Reverse Whois tool. From the tally of domain names, you’ll gain a clearer picture of the company’s brand positioning and product plans (if there’s a domain name you weren’t aware of / isn’t built out yet).

4. After reviewing your competitor’s domain name Whois records, you may want to keep an eye on a specific registrant so you can be notified via email whenever a person or company registers a new domain, has one transferred to them, or transfers a domain out of their control.

5.  If you’d like ALL of the competitive information listed above, available in a simple PDF report, Domain Report makes it simple. You’ll get a complete picture of  your competitor’s current website’s lifeline including historical screenshots, historical Whois records, nameserver, registrar and IP address changes.

 

If you’re a DomainTools professional member, be sure to take advantage of all of these tools in addition to Reverse Whois and Domain Report!

 

 

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Episode 65 – Chris Burgess from DnTrade.com.au

March 24th, 2013 Comments off

dntrade-au-domains

On this episode of OzDomainer we have special guest Chris Burgess from Australia’s leading Domain Name Community, DN Trade. Chris took over from Ned OMeara last year (and Soj the original founder) as the owner of DNTrade.

Chris has been in the IT industry for 15 years in various roles and been involved in the domain industry for the past 13 years or so. He is the owner of www.Marketing.com.au (great domain name and wish I had it Chris!!!)

Chris and his team of helpers have been doing a great job of running DN Trade since he took over from Ned and has been introducing new features including the new Trader & VIP members section of the forum.

I hope everyone enjoys the podcast and make sure you get along to DN Trade and join up, its free to become a community member.

Cheers

Ed

 

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Episode 54 with Adam Dicker from DnForum.com & DCG.com

October 10th, 2012 Comments off

My special guest on this episode of Domain Names Podcast is Adam Dicker CEO of DnForum.com & founder & CEO of DCG.com (Domain Consulting Group)

Adam has been investing in domains since the late 90′s and was one of the first people ever to sell a domain name for over 1 Million Dollars.

Adam is the CEO of the internets most popular domain forum at DnForum.com where I have spent many hours myself learning the ropes over the years.

DnfCollege.com (Domain Name Forum College) is another project that Adam started recently which provided free education on domain name investing, all that is required is a membership in DnForum.com which is under $50 and a once off fee.

Follow Adam Dicker on Twitter

I hope you enjoy the podcast.

Ed

 

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Episode 49 – Facebook You Suck!

August 9th, 2012 Comments off

In the light of recent facebook revelations it’s time to reaffirm that you need to build a hub where everything leads into and out of your site, rather than rely on properties you don’t ‘control’ That’s good news for domainers

Links

Frank off to the olympics

Sales Force

BellyBling

Mac Display Port

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Episode 47 – Special Guest Mike Mann from DomainMarket.com

July 25th, 2012 Comments off

Mike Mann - DomainMarket.com

Mike Mann www.MikeMann.com is the founder and chairman of Grassroots.org (501c3), a global network providing free services to non-profits and promoting social action. He also founded and manages Make Change! Trust, a charitable fund that supports select 501c3 organizations.

Mike is founder of successful, active, for-profit corporations also including Phone.comSEO.comDomainMarket.comPRMarketing.comPurePPC.com, and others. In many cases his companies exchange resources, talent and technologies in their never-ending quest to deliver innovative, profitable digital products and services.

In 1994 he founded Internet Interstate, which he sold to Verio Inc. in 1997.

In 1998, he founded BuyDomains.com (now NameMedia), the world’s largest secondary market for domain names, and sold majority interest to Highland Capital and Summit Partners in 2005, along with the “Seeq.com” search engine portal.

Between 1998 and 2001, Mike served as the founding Chairman of the non-profit ByteBack.org, which is an innovator in operating free computer and job training centers serving inner-city communities.

In 2007, Mike and WashingtonVC.com founded Yield Software, a company which delivers cutting-edge online marketing software. Within

two years the majority of Yield was sold to venture capitalists Draper Fisher and international marketing conglomerate WPP. In 2011 Yield Software was acquired by Autonomy Corporation, an HP company.

Mike is also the author of Make Millions and Make Change! a book focused on making money in small business so we can better serve society.

Here is a link to the Microsoft research paper on Domain Names that Mike spoke about also. Domain Bias in Web Search

I would like to thank Mike for his time on the podcast and hope to have him back at some stage in the future.

Enjoy!

 

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Episode 41 – Affiliate Marketing with James Martell

June 27th, 2012 Comments off

James Martell is an Internet pioneer who discovered the lucrative world of affiliate marketing in 1999. He is a self-taught Internet entrepreneur and a leading expert in affiliate marketing, natural search engine optimization and outsourcing.

James is a successful author, publisher, podcaster, speaker and the President of Net Guides Publishing Inc. A sought after speaker and has spoken at events that include Commission Junction University, Affiliate Summit, The System Seminar, 10 Golden Rules BootCamp, Affiliate Convention, AffCon, eComXpo, Pubcon and the Digital River LAB.

Residing in a seaside community south of Vancouver, B.C. Canada with Arlene, his wife of 24 years, and his four children, Adam, Justin, Shelby and Victoria, James has created a life that allows for more free time to spend with his family.

Thanks James for you time on the podcast.

James can be contacted at www.jamesmartell.com

Enjoy!

 

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Episode 35 – Interview with Domenic Carosa from FutureCapital.com.au

May 3rd, 2012 Comments off

Domenic Carosa - FutureCapital.com.auOur guest on this episode is Domenic Carosa from FutureCapital.com.au & Dominet.com.au.

Domenic has been involved in many online business ventures over the years and was (and now is again) the owner of www.MP3.com.au and has a very interesting story based around that domain which he talks about in the podcast.

It was refreshing to speak with someone in the Australian business community that has such a strong understanding of the value of generic keyword domain names and is do great things with them.

I hope you enjoy the podcast.

 

 

 

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Domain Names Podcast Episode 31 – Content is the New Black

April 5th, 2012 Comments off

Content is the new black

In light of recent Google changes, quality content is now crucial to building a successful brand online.

Quality podcasting however is still an option, but we’re working on it.

This episode is all about content. Where to get it and how to leverage it.

Links

media piston

iwriter

text broker

elliot silver

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Domain Names Podcast Episode 28 A Massive Week

March 14th, 2012 Comments off

This one is full of analogies, from baseball to drumming of course, as we continue our theme of finding great domain name opportunities.

Lots of news too…

Links

www.Flippa.com

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