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Vice.com Covers Gary Millin of World.com “The Man Squatting on Millions of Dollars Worth of Domains”

February 9th, 2015 Comments off
                  Vice.com just did a story of about Gary Millin of World.com who has one of the great domain name Portfolio’s in the world. Unfortunately the author of the story, Jason Koebler chose to go with the “S” word to describe the amazing portfolio of assets they […]

Here Is the Godaddy Super Bowl Commercial; Not Risque But Downright Risky

January 27th, 2015 Comments off
The Godaddy.com Super Bowl commercial has been released and as promised for the first time features a dog, name buddy, with a VERY brief appearance by Danica Patrick Although there are no sexy, barely clothed women, I would say this commercial is as risky a commercial as the company has ever run on the Super […]
Categories: External Articles, godaddy, Media Tags:

After 7 Years, This Is Where Thedomains.com Has Been & Where it’s Going

December 12th, 2014 Comments off
Our first post was made on December 4th, 2007 so amazingly enough we have been hard at work over here at thedomains.com for 7 years. I have no idea where the time has gone, but it went, and a lot of it. We have published over 7,700 posts and just under 85,000 comments. We have […]

Google Rolls Out “Contributor” Which Allows Users To Block Adsense Ads For A Fee

November 21st, 2014 Comments off
According to CBS News,  Google is rolling out a new service called “Contributor” that will allow users to block seeing AdSense ads on site  users visit for a charge. “Working with a handful of websites, including Mashable, the Onion, Science Daily, wikiHow, Imgur and Urban Dictionary, Google is offering subscriptions for $1, $2 or $3 […]

As Many As 5K .Com’s Taken Away By Sealed Court Order By Verisign Including Some Of Mine

October 2nd, 2014 Comments off
Overnight I received a notice that several domain names I owned were transferred by a sealed court from Verisign without notice and of course without the court order. The domain names just were transferred by Verisign to another domain and are now listed for sale at another marketplace. Another domainer sent me an identical notice […]

AriaSystems Is Offering Free e-book On Monetizing the Internet of Things

September 3rd, 2014 Comments off
AriaSystems.com is offering a free ebook on “Monetizing the Internet of Things: Perspectives from the Front Lines,” an e-book released today and available free of charge from Aria Systems, “the leading innovator in recurring revenue management.” “The Internet of Things (IoT) promises to create new business models as significant as those that were inspired by […]
Categories: External Articles, Media Tags:

DomainHoldings Launches New Ad Exchange Bidtellect; Names Lon Otremba as its CEO

February 12th, 2014 Comments off

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Adweek.com just covered Domain Holdings new ad exchange Bidtellect and the company’s new CEO Lon Otremba who previously ran the social gaming firm Tylted.

“Bidtellect is the brainchild of John Ferber, who along with his brother Scott co-founded Advertising.com in 2004.”

“Otremba and Ferber said they’ve built a new tech platform that can help brands buy native ads in an automated fashion, at scale. “

“That contradicts much of the conventional wisdom surrounding native ads, which depending on your definition could include branded entertainment videos, advertisers tweets or custom produced pseudo articles—things that are seemingly hard to buy in bulk.”

“Based on the history of this business, when a medium can rapidly scale is only when advertisers can buy that way. “

“That’s when things really take off,” said Otremba, who argued that most existing solutions have focused on publishers, not brands.”

“Otremba claims to have signed up several big brands and publishers to test Bidtellect. “

“The company just won’t say who. “

“It has started testing its version of native ads on generic domains it owns. “

“That points to an obvious question—whether a native ad solution will come from the world of domain selling, particularly given its direct response heritage. Otremba said he envisions both brand dollars and performance revenue coming to native.”

“We are lining up a strong offering,” said Ferber. “Even on our domains, the ads fit the form and function of the way users are experiencing it.” And if brands have doubts, he said, “I can also say I created Ad.com when I was 23.”

I agree

I wouldn’t bet against Mr. Ferber.

Congrats to DomainHoldings for its new Ad exchange which  hopefully will be the next big thing in the domain space.

Also a big congrats on naming its  new CEO Mr. Lon Otremba

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Here is some more information about Lon according to his Linkedin profile  :

“A veteran operating executive and adviser in the internet publishing, print, television and broadcast music industries and a well known pioneer in interactive media. A frequent commentator on interactive marketing and operating strategies, I have presented to such events as the Forbes CFO Conference, The Economist Conference, the Business Week, Internet World, Digital Hollywood, AlwaysOn, and AdTech Conferences, and have appeared on CNN and CNBC, and served on the executive board of the Interactive Advertising Bureau. I also have advised and been on the boards of directors of EEI Communications, Traffic.com, GGL, DotMenu (acquired by GrubHub), as well as several companies in the medical technology space, including Cardium Therapeutics, Inc., Artes Medical, and Power Medical Interventions (acquired by Covidien).”

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Godaddy Is Back For The 10th Consecutive Super Bowl With Two Ads; No Word On .Co

October 31st, 2013 Comments off

“For a 10th year-in-a-row, GoDaddy is going to be in the Super Bowl commercial line-up according to a press release it issued today.

Godaddy  has purchased two thirty-second spots, one in each half of the game to be broadcast on FOX February 2.

“At least one of the two spots will feature Danica Patrick, who has already been in more Super Bowl commercials than any other celebrity.”

“GoDaddy is confirming what won’t be in the new commercials — risqué innuendo. GoDaddy’s marketing has evolved with the company’s overall transformation under new CEO Blake Irving, who is committed to maintaining GoDaddy’s edge, but in a way that speaks inclusively to the customer base and demonstrates the value the company provides to small businesses and entrepreneurs. “The Super Bowl ad strategy allows us to have fun and be edgy, and demonstrate how we help the little guy kick ass,” Irving said. “2014 marks a new era for GoDaddy Super Bowl commercials.”

The announcement did say if .Co would be a part of this year’s Godaddy Super Bowl Ads.

The new Super Bowl spots are being produced by Deutsch New York, the same agency that helped GoDaddy re-launch its brand last September with the “It’s Go Time” campaign featuring Jean-Claude Van Damme as the “kick ass” inspiration inside every small business owner.

“Hitting the decade mark with our Super Bowl advertising is a milestone worth celebrating, it’s a new beginning and we’re celebrating the go getter,” said GoDaddy Chief Marketing Officer Barb Rechterman. “We’re back where we started, on Fox, where our first commercial aired in ’05. It was actually our first TV ad of any kind. It spoofed the infamous wardrobe malfunction and drove a whole lot of media attention, which was great for a young company starting out. Now, we’ve matured. We’ve evolved. Our new brand of Super Bowl commercials will make it crystal clear what we do and who we stand for. We may be changing our approach, but as we’ve always said, we don’t care what the critics think. We are all about our customers.”…

Categories: External Articles, godaddy, Media Tags:

UPDATED: Samsung Rolls Out Ad Campaign On TogetherWeRise.co With Lebron As Part Of $100M NBA Deal

October 29th, 2013 Comments off

Samsung has rolled out a new Ad campaign to celebrate the start of the NBA season on the domain name TogetherWeRise.co With Matching Twitter Hash Tag

The features Lebron James as the Miami Heat are seeking a three-peat as NBA champs.

The site allows you to upload a selfie on ToghetherWeRise.co and the site has pictures of people that have already uploaded pictures.

Pictures can also be send via Twitter or Instagram.

Pictures will be also displayed on the outdoor screen at American Airlines Arena in Miami tonight when the Heat Play the 1st game of the NBA season.

The Wall Street Journal is now reporting that  The National Basketball Association has signed a  $100 million deal with Samsung to use its products calling it the Courtside Palace at its games.

Samsung will supply the courtside monitors that referees use to review calls.

The league is also expected to customize video content for Samsung devices, including televisions.

Looks like this is bigger than we first thought

 

 

togetherwerise

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Categories: .CO, External Articles, Media Tags:

Confirmed: 1and1.com Has Spent Over $50 Million On Television Ads; But Are They Over?

October 29th, 2013 Comments off

Fairwinds Domain Strategy Blog has confirmed was we have been suspecting, that 1and1.com has spent more than $50 Million dollars on its television advertising campaign promoting pre-registrations for the new gTLD program.

“”Web hosting company 1&1 has spent over $50 million on TV, print, and online marketing for new generic top-level domains (gTLDs) and has increased its web traffic by 200% because of it.

1&1 officials disclosed these numbers at the Munich newdomains2013 conference held from October 27 – 29.

FairWinds Partners is on the scene.”

So finally we have confirmation of the whisper numbers I have heard for the spend of this media campaign.

However as an avid NFL watcher I can say I didn’t see any ads on any NFL games this weekend, whereby in the previous weeks saw 4-6 commercial during each game.

This past weekend might have been a week break for the advertising campaign or it could mean an end to the NFL ad campaign.

Personally I don’t think the campaign was that successful compared to a $3 Million dollar Superbowl Ad

4x normal traffic doesn’t seem like a home run for a spend of $50 Million, especially considering the frequency that the commercials ran not just on NFL but also on news and other stations in the US.

Preregistration’s grew from around 1.5 million prior to the campaign to over 3.5 million.

Of course there is no cost for pre-registering a new gTLD domain so in essence the company just grew its email and contact basis whereby normal traffic to the site, were for people looking to register existing domain names and to buy other products of the company.…


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