“Bidtellect is the brainchild of John Ferber, who along with his brother Scott co-founded Advertising.com in 2004.”
“Otremba and Ferber said they’ve built a new tech platform that can help brands buy native ads in an automated fashion, at scale. “
“That contradicts much of the conventional wisdom surrounding native ads, which depending on your definition could include branded entertainment videos, advertisers tweets or custom produced pseudo articles—things that are seemingly hard to buy in bulk.”
“Based on the history of this business, when a medium can rapidly scale is only when advertisers can buy that way. “
“That’s when things really take off,” said Otremba, who argued that most existing solutions have focused on publishers, not brands.”
“Otremba claims to have signed up several big brands and publishers to test Bidtellect. “
“The company just won’t say who. “
“It has started testing its version of native ads on generic domains it owns. “
“That points to an obvious question—whether a native ad solution will come from the world of domain selling, particularly given its direct response heritage. Otremba said he envisions both brand dollars and performance revenue coming to native.”
“We are lining up a strong offering,” said Ferber. “Even on our domains, the ads fit the form and function of the way users are experiencing it.” And if brands have doubts, he said, “I can also say I created Ad.com when I was 23.”
I wouldn’t bet against Mr. Ferber.
Congrats to DomainHoldings for its new Ad exchange which hopefully will be the next big thing in the domain space.
Also a big congrats on naming its new CEO Mr. Lon Otremba
Here is some more information about Lon according to his Linkedin profile :
“A veteran operating executive and adviser in the internet publishing, print, television and broadcast music industries and a well known pioneer in interactive media. A frequent commentator on interactive marketing and operating strategies, I have presented to such events as the Forbes CFO Conference, The Economist Conference, the Business Week, Internet World, Digital Hollywood, AlwaysOn, and AdTech Conferences, and have appeared on CNN and CNBC, and served on the executive board of the Interactive Advertising Bureau. I also have advised and been on the boards of directors of EEI Communications, Traffic.com, GGL, DotMenu (acquired by GrubHub), as well as several companies in the medical technology space, including Cardium Therapeutics, Inc., Artes Medical, and Power Medical Interventions (acquired by Covidien).”
“For a 10th year-in-a-row, GoDaddy is going to be in the Super Bowl commercial line-up according to a press release it issued today.
Godaddy has purchased two thirty-second spots, one in each half of the game to be broadcast on FOX February 2.
“At least one of the two spots will feature Danica Patrick, who has already been in more Super Bowl commercials than any other celebrity.”
“GoDaddy is confirming what won’t be in the new commercials — risqué innuendo. GoDaddy’s marketing has evolved with the company’s overall transformation under new CEO Blake Irving, who is committed to maintaining GoDaddy’s edge, but in a way that speaks inclusively to the customer base and demonstrates the value the company provides to small businesses and entrepreneurs. “The Super Bowl ad strategy allows us to have fun and be edgy, and demonstrate how we help the little guy kick ass,” Irving said. “2014 marks a new era for GoDaddy Super Bowl commercials.”
The announcement did say if .Co would be a part of this year’s Godaddy Super Bowl Ads.
The new Super Bowl spots are being produced by Deutsch New York, the same agency that helped GoDaddy re-launch its brand last September with the “It’s Go Time” campaign featuring Jean-Claude Van Damme as the “kick ass” inspiration inside every small business owner.
“Hitting the decade mark with our Super Bowl advertising is a milestone worth celebrating, it’s a new beginning and we’re celebrating the go getter,” said GoDaddy Chief Marketing Officer Barb Rechterman. “We’re back where we started, on Fox, where our first commercial aired in ’05. It was actually our first TV ad of any kind. It spoofed the infamous wardrobe malfunction and drove a whole lot of media attention, which was great for a young company starting out. Now, we’ve matured. We’ve evolved. Our new brand of Super Bowl commercials will make it crystal clear what we do and who we stand for. We may be changing our approach, but as we’ve always said, we don’t care what the critics think. We are all about our customers.”…
Samsung has rolled out a new Ad campaign to celebrate the start of the NBA season on the domain name TogetherWeRise.co With Matching Twitter Hash Tag
The features Lebron James as the Miami Heat are seeking a three-peat as NBA champs.
The site allows you to upload a selfie on ToghetherWeRise.co and the site has pictures of people that have already uploaded pictures.
Pictures can also be send via Twitter or Instagram.
Pictures will be also displayed on the outdoor screen at American Airlines Arena in Miami tonight when the Heat Play the 1st game of the NBA season.
The Wall Street Journal is now reporting that The National Basketball Association has signed a $100 million deal with Samsung to use its products calling it the Courtside Palace at its games.
Samsung will supply the courtside monitors that referees use to review calls.
The league is also expected to customize video content for Samsung devices, including televisions.
Looks like this is bigger than we first thought
Fairwinds Domain Strategy Blog has confirmed was we have been suspecting, that 1and1.com has spent more than $50 Million dollars on its television advertising campaign promoting pre-registrations for the new gTLD program.
“”Web hosting company 1&1 has spent over $50 million on TV, print, and online marketing for new generic top-level domains (gTLDs) and has increased its web traffic by 200% because of it.
1&1 officials disclosed these numbers at the Munich newdomains2013 conference held from October 27 – 29.
FairWinds Partners is on the scene.”
So finally we have confirmation of the whisper numbers I have heard for the spend of this media campaign.
However as an avid NFL watcher I can say I didn’t see any ads on any NFL games this weekend, whereby in the previous weeks saw 4-6 commercial during each game.
This past weekend might have been a week break for the advertising campaign or it could mean an end to the NFL ad campaign.
Personally I don’t think the campaign was that successful compared to a $3 Million dollar Superbowl Ad
4x normal traffic doesn’t seem like a home run for a spend of $50 Million, especially considering the frequency that the commercials ran not just on NFL but also on news and other stations in the US.
Preregistration’s grew from around 1.5 million prior to the campaign to over 3.5 million.
Of course there is no cost for pre-registering a new gTLD domain so in essence the company just grew its email and contact basis whereby normal traffic to the site, were for people looking to register existing domain names and to buy other products of the company.…