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Godaddy & .Co Stars In The CBS TV Show “Super Bowls Greatest Commercials”

February 2nd, 2012 Comments off

Last night CBS aired a one hour TV show Super Bowls Greatest Commercials” and Godaddy and .Co starred, taking up the 1st five minute the show.

The show was co-hosted by Godaddy’s Spokesman Jillian Michaels who appeared frequently in Godaddy gear.

Also appearing on the show were Bob Parson’s, and three Godaddy commercials including last year’s .Co commercial featuring Joan Rivers and this years .Co commercial,  Natalia Velez.

Congrats to Godaddy and the .Co Registry on some great extra exposure.

 …

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Meebo Founder: Apps Will Be Dead In 3-5 Years

January 18th, 2012 Comments off

There are many who think that Apps will kill domain names.

Stories have been written on the topic,  Sessions at domain name conferences have been dedicated to the subject and we have written about it on TheDomains.com as well.

According to  Adweek.com , Seth Sternberg, CEO and founder of Meebo had a completely different point of view saying that:

“I think apps are dead in three to five years,”

“”Don’t get too used to the app for everything era. In just a few years it could be over.”

He added that:

“As the links between mobile devices and the cloud speed up, applications won’t need to be stored locally to deliver a snappy experience.”

“The cutesy, bright-colored icons (or “chicklets”) that make it easy to open different programs will stay, but the distinct underlying software will go.

Another participant in the session, Shawn Gunn, head of strategic advertising for mapping and location data company Navteq added:

“It’s very hard to understand a unique user in each one of those app environments and so your ability to monetize against them, whether it’s for advertising or other types of models, becomes a lot more difficult,”

“You have much better targeting on the Web because you can kind of persistently track a user. . . . That’s a big challenge today in mobile.”

“As developers move toward more open platforms and remove the silos,  “apps” will give way to mobile experiences that are more like the Web.”

 

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PerezHilton.com Says A Godaddy.com Super Bowl Commercial Will Star the New Pussycat Dolls

December 19th, 2011 Comments off

According to Perezhilton.com the “new” Pussycat Dolls will be featured in one of the upcoming Godaddy.com Super Bowl Commercials.

The dolls have gone through a make over since the original group which featured as lead singer, the now X-Factor judge and Dancing with the Stars winner Nicole Scherzinger.

According to Perez the New PussyCat Dolls will include Chrystina Sayers formerly of the group Girlicious.

We look forward to seeing the commercial and apparently some new star power for Godaddy

 

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Citibank: Online Advertising To Grow 21% This Year

December 9th, 2011 Comments off

According to a story in MediaPost.com,  Citigroup estimates online advertising will grow 21% this year, up from 15% in 2010.

Citibank estimates online advertising will grow 17% in 2012 and 14% in 2013.

“Search will grow more rapidly than online advertising, taking share during the next few years, he said. Growth in display will follow behind search advertising and come from social and digital video ads.”

“If more TV advertising comes online, the 14% and 17% growth estimates for the next two years will become conservative, and the industry could see about 20% growth.”

The article goes on to say that social media sites maybe the biggest beneficiary growth.

According to a Citibank poll of marketing executives, “65% said they will spend more in social media, 50% in Web site upgrades, 53% in content creation, 51% in landing page optimization, 49% in search engine marketing for both SEO and paid search, 42% in online advertising, 42% in email, and 15% in direct mail.”

“Facebook now constitutes more ad impressions than Yahoo, Microsoft and AOL combined,”

 

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Clear Channel Registers More iHeart Domains & Is Gearing Up To Take On Pandora & Sirius

November 30th, 2011 Comments off

Clear Channel Communications it one of the largest owners of over the broadcast radio stations in the US, maybe the largest with 850 channels.

This year they held the iHeart Radio concert in Las Vegas, a two day affair in which some of the most popular music performers appeared including Jay-Z, Lady Gaga, the Black Eyed Peas, Alica Keys and Coldplay just to name a few.

The I Heart Radio Facebook page has almost 1.8 million likes.

They acquired the domain name iHeart.com in February of this year, which is now the centerpiece of what appears to be a new service that may take a serious run at Pandora and even Sirius/XM.

Clear Channel is the original registrant of iheartradio.com which was registered back in 2007.

Yesterday Clear Channel registered the domain names,  ihearttraffic.com as well as iheartweather.com

They don’t own iheartsports.com, something they should have bought earlier this year as well before launching the product but wouldn’t be surprised if they tried to acquire that domain.

 

 

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My First Post On CircleId.com Is Up: “Why the Lawsuit Against .XXX Maybe the Best Sales Tool Ever For New gTLD Applicants”

November 18th, 2011 Comments off

Just a quick note to let you know that my first post is up on CircleId.com

CircleID.com is a great publication with contributions from many different people throughout the domain space but typically not domainers.

The publication chats a lot about ICANN and public policy issues and has a large readership.

I have had it in my RSS feed for quite a while and was asked to write a post on it  a while back.

Yesterday I though of a perfect post for that audience entitled ”

Why the Lawsuit Against .XXX Maybe the Best Sales Tool Ever For New gTLD Applicants

CircleID.com is one of those publications that requires anyone that wants to comment to sign up with “real information” and therefore tends not to get the type of comment level we see over here.

 Go check it out.

 

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Media Post: PPC Is On A Tear: 88% Increase In Ad Spend & 43% Rise in Click Through Rates

November 14th, 2011 Comments off

According to a story in Media Post today, the data firm Performics,  a company that tracks PPC ad buyers for the Retail industry says according to its data the is 88% increase in spend and 43% rise in click-through rates between Oct. 30 and Nov. 15 compared with the same time period a year ago.

“Retailers and consumer product goods companies will continue to invest in technology, driving up competition and prices for specific keywords.”

“The cost per click for the first week in November rose to 32% — up from 12% between Oct. 2 and Oct. 8, respectively, compared with the year-ago time period, according to Performics.”

“Retailers should expect the 2011 holiday season to become the most competitive year for online keyword bids.”

Now if only our share of the PPC revenue would raise commensurately.

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Should TheDomains.com Require People To Use Their Real Names To Leave Comments?

October 22nd, 2011 Comments off

This week on theDomains.com there has been a discussion of whether people should be allow to comment anonymously or should the ability to comment be limited to people who are willing to identify themselves

So I’m throwing the topic out for discussion.

Here are my thoughts;

As an attorney I have this freedom of speech thing sort of ingrained in me.

While I understand this people can hide behind can be used as a way to attack people or positions, I also understand that not everyone is comfortable with making comments using their real name.

Bloggers  are used to putting our real names and taking ownership of what we are saying day after day, but not eveyone blogs and to some extent is yes people don’t want to put themseleves out there on every issue using their real name.

For example someone talking about a domain in an auction may not want to put his real name on the comment that they think the domain is overpriced,  to avoid getting a call from the domain owner bitching about why he made a negative comment.

There are lots of reasons of why commentators want to hide behind a cloak of anonymity and they are all not for bad, malicious or evil purposes.

For me the biggest issue is that we are in an industry where its perfectly legal to use privacy to protect the identity of the real owners of a domain name, on the official ownership records of the central registry.

There are lots of reasons for using privacy as well and while some of these are to hide registration of TM domains or websites with malicious content and other shady issues, there are many valid reasons to use privacy.

So in an industry where its legal and perfectly acceptable not to even take “ownership” of a domain name, I think its tough to argue the same “protection” or option not to disclose your identity should not exist on a blog.

Personally I do not use Privacy and  never have.

But the rules and rules and for now its still perfectly fine and dandy for someone to be the anonymous owner of a domain.

Of course things change.

TM groups have been pushing for Thick whois to apply to the existing extensions (like it will to the new gTLD;s) and the ability to register and hold a domain using privacy could go away one day.

I saw a bill for a new law floating around the UK this week that would hold blogs liable for comments made by anonymous commentators.

Of course if that was ever to become law in the US then our policy would have to change immediately, but for now I’m included to opt in favor of free speech, with the right to monitor and remove comments which I feel are abusive, well of topic, spammy or attack people quite personally having noting to do with events in the industry, that to close the channel off and silence those who are not brave enough to put their names on their comments.

I as well as you,  are free to discount the authority you give such comments.

In my opinion a comment made under a real name will always in my book carry much more weight than one made anonymously, but there are a lot of relevant comments, good point and issues bought up and made by anonymous commentators.

As always I’m open minded on the topic and would like to hear what you have to say about it.

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Thanks To All, As TheDomains.com Wins The Best Blog Award At TRAFFIC

October 19th, 2011 Comments off

Just a quick note to thank all of you our readers; the commentators; and all of you that voted  TheDomains.com as the Best Domain Blog at TRAFFIC yesterday.

Both Judi and I are quite touched to receive the honor.

Special thanks to the organizers of the TRAFFIC show Rick, Howard and to Barbara and Alina, Ray and Kim without whose very hard work the TRAFFIC show would not be possible.

Also a special shout out to Adam Matuzich and Ray Neu, who keep the blog up and running and all of our advertisers who support us.

Finally we want to congratulate  all the bloggers who received a nomination.

Publishing a material daily for 330 out of 365 days a years, is as you would image a huge amount of work as is moderating the tens of thousands of comments our readers generously contribute, but as Adam Dicker, one of the Domain Hall of Fame inductees this year stated so eloquently “If you love what you do you never will work a day in your life.”

You can see a list of all the nominee’s and winners of the TRAFFIC award on Ricksblog.com.

 

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Generic Search Leads To Clicks On Organic Links 142% Of The Time

October 14th, 2011 Comments off

According to the GroupM Search study conducted by Kantar Media Compete entitled “From Intent to In-Store: Search’s Role In The New Retail Shopper Profile:

93% of all buyers online or in stores use search prior to making a purchase.

86% of searchers conduct generic queries.

Consumers who click on generic terms are often more likely to buy than someone who does not.

Compete’s research of the Top 100 Retailers shows that 73% of referrals are from non-branded queries

Buyers click on a search engine result in the organic listing more often than a paid-search ad.

Buyers click 64% of the time, broken out by 94% on organic links versus 6% paid for branded queries.

The same buyers who conduct generic searches tend to click on organic links at a rate of 142%.

60% of the branded queries led to clicks, while 57% of generic searches led to a click.

 

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