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Microsoft reveals their new gTLD strategy
In the official Microsoft blog, Craig Mundie, Chief Research and Strategy Office at Microsoft, writes more about the company’s goals and movitation when participating in ICANN’s new gTLD application round.
Microsoft applied for 11 new gTLDs “most of which correspond to [Microsoft's] existing trademarked products, services and brands“:
- .microsoft,
- .windows,
- .xbox,
- .office,
- .docs,
- .bing,
- .skype,
- .live,
- .skydrive,
- .hotmail
- .azure.
Mundie goes on to say: Our goal for our new TLDs is to promote responsible utilization of the Web and ultimately better experiences for consumers. Although we’re not yet talking about specific plans for the TLDs for which we’ve applied, we believe that – properly used – this expansion of domains can help deliver new services and capabilities to consumers and the Internet community as a whole. Appropriately utilized, the new TLDs can also protect the rights of trademark holders and brand owners, while promoting a safer and more secure computing experience.
As for the applications submitted by others, such as by Google for .search, Mundie writes that Microsoft is “just now reviewing all of the applications by other companies and organizations. We will work closely with ICANN and others to ensure competition and innovation are preserved for the industry, while also helping protect the rights and expectations of other stakeholders.“
Related posts:
- Microsoft Aquires Office.com
- Mark Monitor Stealth Unit buys Lync.com for Microsoft
- Microsoft Ex-Manager Gets 22 Months For Domain Name Fraud
- The Domain Space Reacts To Microsoft-Yahoo Deal
- NameJet offering domain name auction services to new gTLD operators
36 Fortune 100 Companies that applied for new gTLDs
When the idea of new gTLDs were introduced, it seemed logical that big brand owners would be the first to adopt. The cost to own one’s own “dotBrand” is somewhat restrictive because of the application price of $185,000 in addition to the costs to run the new TLD. Among the Fortune 100 though, one would assume the costs would be seen as minimal in comparison to the advantages of protecting a brand or expanding services and offerings.
From the list of the 1930 applicants released today, DNN has compiled a list of 36 Fortune 100 companies that have applied for new TLDs. Of those, 20 companies are applying for more than one new gTLD and 16 of them are merely applying for their brand name in a new extension.
Amazon, Google and Microsoft are applying for the most new TLDs from this list, which would make sense based on their respective brand and product positions on the internet. All of these companies can be considered pioneers of a new way of using brands on the internet.
Several of these corporations are being assisted by legal or brand management agencies such as Fairwinds, CSC and MarkMonitor. This information came from the ICANN filings and we have also noted in the list below.
Click continue to see the list
Fortune 100 Rank Company Name TLD applied for Supporting Entity
2 Wal-Mart Stores asda
george
grocery
samsclub
walmartFairwinds
5 General Motors buick
cadillac
chevrolet
chevyCSC
9 Ford Motor ford
lincolnHogan Lovells
16 J.P. Morgan Chase & Co. chase
jpmorgan
jpmorganchaseMark Monitor
17 Apple apple CSC
19 International Business Machines ibm
20 Citigroup banamex
citiSteptoe and Johnson
33 American International Group aig
chartis
travelguardFairwinds
34 MetLife metlife CSC
37 Microsoft azure
bing
docs
hotmail
live
microsoft
office
skydrive
skype
windows
xbox
38 Target target Dorsey.com
40 Pfizer pfizer Fairwinds
42 Johnson & Johnson baby
jnjFairwinds
43 State Farm Insurance Cos. statefarm Mark Monitor
44 Dell dell Fairwinds
45 WellPoint anthem
caremoreValideus.com
49 Comcast comcast
xfinityFairwinds
51 Intel intel
ultrabookFairwinds
53 Best Buy bestbuy Fairwinds
55 Prudential Financial pramerica
pru
prudentialPartridge IP Law
56 Amazon.com amazon
app
audible
author
aws
book
bot
box
buy
call
circle
cloud
coupon
deal
dev
drive
fast
fire
free
game
got
group
hot
imdb
jot
joy
kids
kindle
like
mail
map
mobile
moi
movie
music
news
now
pay
pin
play
prime
read
room
safe
save
search
secure
shop
show
silk
smile
song
spot
store
talk
tunes
tushu
video
wanggou
wow
yamaxun
you
yun
zappos
zero
IDNs:
(a-label, translation, script)
xn--jlq480n2rg Amazon Hans
xn--fct429k Consumer Electronics Hani
xn--gk3at1e Online Shopping Hani
xn--jvr189m Food Hani
xn--cckwcxetd Amazon Kana
xn--gckr3f0f Cloud Kana
xn--cck2b3b Store Kana
xn--1ck2e1b Sale Kana
xn--bck1b9a5dre4c Fashion Kana
xn--eckvdtc9d Point Kana
xn--rovu88b Book KanaValideus.com
57 Merck merck (3)
merckmsd
emerckBettinger.de
Fairwinds
63 Safeway grocery
justforu
safewayFairwinds
64 Cisco Systems cisco
65 Sears Holdings shopyourway CSC
66 Walt Disney abc
70 FedEx fedex CSC
77 Honeywell International honeywell Fairwinds
82 Oracle oracle
java
83 Delta Air Lines delta Sedari
88 TIAA-CREF tiaa Fairwinds
89 Aetna aetna
93 Allstate allstate
autoinsurance
carinsurance
goodhandsFairwinds
95 American Express amex
americanexpress
openFairwinds
73 Google ads
and
android
app
are
baby
blog
boo
book
buy
cal
car
channel
chrome
cloud
corp
cpa
dad
day
dclk
dds
dev
diy
docs
dog
dot
drive
earth
eat
esq
est
family
film
fly
foo
free
fun
fyi
game
gbiz
gle
gmail
gmbh
goo
goog
google
guge
hangout
here
home
how
inc
ing
kid
live
llc
llp
lol
love
mail
map
mba
med
meme
mom
moto
mov
movie
music
new
nexus
page
pet
phd
play
plus
prod
prof
rsvp
search
shop
show
site
soy
spot
srl
store
talk
team
tech
tour
tube
vip
web
wow
you
youtube
zip
IDNs
a-code, translation, script
xn--flw351e chinese for “google” hani
xn--q9jyb4c japanese for “everyone” jpan
xn--qcka1pmc google jpan
100 Nationwide onyourside
open
Related posts:
- MarkMonitor getting billion dollar companies’ their own TLDs: JPMorgan, Hilton, etc..
- New gTLDs: A sneak peek before the ICANN gTLD Big Reveal Day
- Only 4 US cities applied for as new gTLDs: .NYC, .VEGAS., .MIAMI and .BOSTON
- Ask.com to stop supplying Google feed to Domain Parking Companies
- Google applied for 101 new domains, full list unveiled at ICANN’s official reveal
Microsoft buys ie.de for $11,860 USD, Sedo reports weekly sales
Amongst Sedo’s latest sales report for the previous week is ie.de, which was purchased by Microsoft for 9,500 EUR (appx. $11,860 USD) – most likely to use for their Internet Explorer browser.
This past week, 669 transactions took place on Sedo’s marketplace and via SedoMLS, totaling over $1.19 million. 41.1% of total sales were the result of Buy Now listings.
Highlights of public sales include:
- Top .com: benxi.com at 16,000 USD
- Top ccTLD: sell.it at 20,000 EUR
- Top “other” TLD: studio.org at 20,000 USD
See all of the reported Sedo sales after the jump.
[via Christoph Grüneberg on G+ (German), Sedo]
Domain name TLD Date Price Currency Report by
sell.it it 2012-05-30 20,000 EUR Sedo
studio.org org 2012-06-01 20,000 USD Sedo
benxi.com com 2012-05-31 16,000 USD Sedo
abels.com com 2012-06-04 12,500 USD Sedo
easy.co co 2012-05-31 10,500 USD Sedo
netapps.com com 2012-05-30 10,500 USD Sedo
crooz.com com 2012-05-29 10,000 USD Sedo
emotion.me me 2012-05-30 10,000 USD Sedo
smartsmoke.com com 2012-05-29 10,000 USD Sedo
ie.de de 2012-05-31 9,500 EUR Sedo
ncsg.com com 2012-06-01 9,000 USD Sedo
luckyducky.com com 2012-05-31 8,500 USD Sedo
songkhla.com com 2012-05-30 7,000 USD Sedo
tila.com com 2012-05-31 7,000 USD Sedo
ddd.net net 2012-06-01 6,999 USD Sedo
energie.eu eu 2012-05-30 6,750 EUR Sedo
forsale.us us 2012-05-31 6,725 USD Sedo
freegamesdownload.com com 2012-05-30 6,500 EUR Sedo
streamcloud.com com 2012-05-31 6,500 USD Sedo
cdz.com com 2012-05-31 6,499 USD Sedo
deposito.com com 2012-06-01 6,100 USD Sedo
ipinion.com com 2012-05-30 5,500 GBP Sedo
shopit.se se 2012-06-01 5,320 EUR Sedo
cbill.com com 2012-05-30 5,035 USD Sedo
a-m.com com 2012-05-29 5,000 USD Sedo
mobileconcierge.com com 2012-05-29 5,000 EUR Sedo
onlineprintshop.com com 2012-05-30 5,000 EUR Sedo
qatarairways.be be 2012-05-30 5,000 EUR Sedo
shx.com com 2012-05-30 5,000 USD Sedo
skandinavien.net net 2012-05-31 5,000 EUR Sedo
grosse-freiheit.de de 2012-05-31 4,999 EUR Sedo
recyclingdirectory.com com 2012-05-31 4,888 USD Sedo
pflanzen-kaufen.de de 2012-05-31 4,800 EUR Sedo
ishopping.fr fr 2012-05-29 4,500 EUR Sedo
sejours.com com 2012-06-04 4,350 EUR Sedo
ishopping.de de 2012-05-30 4,000 EUR Sedo
o2cinema.com com 2012-05-30 4,000 USD Sedo
pdair.net net 2012-06-04 3,900 USD Sedo
haushaltshilfen.de de 2012-05-31 3,570 EUR Sedo
bottin-mondain.com com 2012-05-31 3,500 EUR Sedo
filter.me me 2012-06-01 3,500 USD Sedo
sportluftfilter.de de 2012-05-29 3,500 EUR Sedo
tiroler.eu eu 2012-05-30 3,500 EUR Sedo
galeriazamek.pl pl 2012-05-30 3,075 EUR Sedo
schwimmbadsanierung.com com 2012-05-31 3,001 EUR Sedo
all-tickets.it it 2012-06-04 3,000 EUR Sedo
securitymanagement.de de 2012-05-29 2,800 EUR Sedo
smooke.com com 2012-06-01 2,800 EUR Sedo
baixarprogramas.com com 2012-05-29 2,750 EUR Sedo
likecard.com com 2012-05-30 2,600 USD Sedo
vampires.org org 2012-05-30 2,600 USD Sedo
sitetrac.com com 2012-06-01 2,589 USD Sedo
uploadking.com com 2012-06-01 2,550 USD Sedo
356.fr fr 2012-05-29 2,500 EUR Sedo
be-pure.com com 2012-06-04 2,500 USD Sedo
caribbean.us us 2012-05-30 2,500 USD Sedo
fetes.com com 2012-06-04 2,500 EUR Sedo
glinch.com com 2012-06-01 2,500 USD Sedo
multion.com com 2012-05-30 2,500 USD Sedo
scarlett.fr fr 2012-05-30 2,500 EUR Sedo
hotelandra.de de 2012-05-29 2,400 EUR Sedo
rauf-oder-runter.de de 2012-06-01 2,380 EUR Sedo
aroma.gr gr 2012-05-29 2,200 EUR Sedo
mobileculture.com com 2012-05-31 2,200 USD Sedo
gotso.com com 2012-05-31 2,100 USD Sedo
7v.net net 2012-05-30 2,050 USD Sedo
amazingtemplates.com com 2012-05-30 2,000 USD Sedo
babyregistry.org org 2012-06-01 2,000 USD Sedo
bsyj.com com 2012-06-04 2,000 USD Sedo
commentgagnerdelargent.net net 2012-06-04 2,000 EUR Sedo
floridawebhosting.com com 2012-05-30 2,000 USD Sedo
franchise.si si 2012-05-29 2,000 EUR Sedo
horoscopedujour.fr fr 2012-06-01 2,000 EUR Sedo
onlinecasinospiele.com com 2012-05-30 2,000 USD Sedo
rapidrabbit.com com 2012-05-30 2,000 USD Sedo
registryoffice.com com 2012-05-31 2,000 USD Sedo
rud.in in 2012-05-30 2,000 EUR Sedo
silo.co co 2012-05-30 2,000 USD Sedo
starrecords.com com 2012-05-31 2,000 USD Sedo
stylemuse.com com 2012-05-29 2,000 USD Sedo
trivium.at at 2012-05-31 2,000 EUR Sedo
vinty.com com 2012-06-01 2,000 USD Sedo
i4m.co co 2012-05-29 1,999 USD Sedo
valuetraveler.com com 2012-05-29 1,995 USD Sedo
avocatspecialiste.com com 2012-05-29 1,900 EUR Sedo
airexpress.co.uk co.uk 2012-05-29 1,895 GBP Sedo
miamititleloan.com com 2012-05-31 1,895 USD Sedo
dm21.com com 2012-05-31 1,800 USD Sedo
printeo.com com 2012-05-31 1,800 USD Sedo
sisc.com com 2012-06-04 1,800 USD Sedo
wallio.com com 2012-05-29 1,800 USD Sedo
l.gg gg 2012-05-29 1,765 GBP Sedo
frameless.de de 2012-05-29 1,700 EUR Sedo
buyvisits.com com 2012-05-29 1,695 USD Sedo
hantise.com com 2012-05-31 1,695 USD Sedo
autofotos.de de 2012-05-30 1,600 EUR Sedo
cda.fr fr 2012-05-30 1,500 EUR Sedo
imageresizer.net net 2012-05-30 1,500 EUR Sedo
importnation.com com 2012-06-01 1,500 USD Sedo
jamii.com com 2012-05-29 1,500 EUR Sedo
jobsinyork.co.uk co.uk 2012-05-30 1,500 GBP Sedo
naruto-tube.com com 2012-05-31 1,500 USD Sedo
natianal.com com 2012-06-01 1,500 USD Sedo
neuleben.de de 2012-06-04 1,500 EUR Sedo
pulsklokker.no no 2012-05-30 1,500 EUR Sedo
readysetlaunch.com com 2012-05-31 1,500 USD Sedo
romangroup.com com 2012-05-29 1,500 USD Sedo
solamente.com com 2012-05-31 1,500 USD Sedo
bodyhealth.ch ch 2012-05-30 1,400 EUR Sedo
umeå.com com 2012-06-01 1,400 EUR Sedo
twikit.com com 2012-06-01 1,300 USD Sedo
letsjoin.com com 2012-05-29 1,295 USD Sedo
bi100.com com 2012-05-31 1,250 USD Sedo
initiative.nl nl 2012-05-30 1,250 EUR Sedo
westcott.eu eu 2012-05-29 1,250 EUR Sedo
wind-turbines.net net 2012-06-01 1,250 USD Sedo
profilograph.com com 2012-05-29 1,210 USD Sedo
humanic.net net 2012-05-30 1,200 EUR Sedo
lesebox.de de 2012-05-31 1,200 EUR Sedo
mailrail.com com 2012-05-29 1,200 USD Sedo
sherpa.es es 2012-06-04 1,200 EUR Sedo
vocal.ch ch 2012-06-01 1,200 EUR Sedo
zaapa.es es 2012-05-30 1,200 EUR Sedo
everestmarkets.com com 2012-06-01 1,199 EUR Sedo
djrental.com com 2012-05-30 1,195 USD Sedo
jobwhite.com com 2012-06-04 1,195 USD Sedo
reviewcrawler.com com 2012-05-31 1,195 USD Sedo
searchchurch.com com 2012-05-30 1,195 USD Sedo
lifta.fr fr 2012-05-31 1,190 EUR Sedo
safebuilding.com com 2012-05-31 1,190 USD Sedo
seopad.com com 2012-05-30 1,188 USD Sedo
siliconnitride.com com 2012-05-31 1,188 EUR Sedo
7109.com com 2012-06-04 1,104 USD Sedo
soloboys.com com 2012-05-30 1,100 USD Sedo
minecraftserverhost.com com 2012-05-29 1,065 USD Sedo
hdwallpaper.net net 2012-05-30 1,050 USD Sedo
yowl.com com 2012-05-30 1,050 USD Sedo
dragonarmor.com com 2012-05-30 1,034 USD Sedo
gulfshop.com com 2012-05-30 1,020 USD Sedo
myanmarburma.com com 2012-05-29 1,020 USD Sedo
alltrust.de de 2012-06-01 1,000 EUR Sedo
automaty.eu eu 2012-06-04 1,000 USD Sedo
billetdavions.com com 2012-06-01 1,000 EUR Sedo
cc0.com com 2012-05-31 1,000 EUR Sedo
decoradio.com com 2012-06-01 1,000 USD Sedo
ecomag.com com 2012-05-30 1,000 USD Sedo
finanzplanung.com com 2012-06-04 1,000 EUR Sedo
happystaff.co.uk co.uk 2012-05-31 1,000 GBP Sedo
inspiremylife.com com 2012-05-30 1,000 USD Sedo
lanzarote-center.de de 2012-06-01 1,000 EUR Sedo
louez-moi.fr fr 2012-06-01 1,000 EUR Sedo
pheromones.xxx xxx 2012-05-31 1,000 EUR Sedo
proactiveinvestor.com com 2012-05-31 1,000 USD Sedo
puresouth.com com 2012-05-30 1,000 EUR Sedo
scanjet.co.uk co.uk 2012-05-29 1,000 USD Sedo
servc.com com 2012-05-30 1,000 USD Sedo
softfinder.com com 2012-05-29 1,000 EUR Sedo
wmt.fr fr 2012-05-30 1,000 EUR Sedo
zahnpunkt.de de 2012-05-30 1,000 EUR Sedo
concept.co co 2012-05-30 999 USD Sedo
kmk.info info 2012-05-31 999 USD Sedo
filedir.com com 2012-05-30 980 USD Sedo
betsomething.com com 2012-05-31 950 USD Sedo
modernweddings.com com 2012-05-31 950 USD Sedo
redpower.it it 2012-05-30 950 EUR Sedo
sellyourjobs.com com 2012-05-29 950 USD Sedo
sovag.ch ch 2012-05-29 950 EUR Sedo
url.fm fm 2012-05-31 950 EUR Sedo
shoutnet.com com 2012-05-29 930 USD Sedo
easyads.de de 2012-05-31 901 EUR Sedo
greekmeet.com com 2012-05-29 900 USD Sedo
paytobuy.com com 2012-05-29 900 USD Sedo
corecrm.com com 2012-05-29 899 USD Sedo
translationlogic.com com 2012-05-30 895 USD Sedo
cafes.co.uk co.uk 2012-05-29 851 GBP Sedo
henpartyaccessories.co.uk co.uk 2012-05-29 850 GBP Sedo
nordwestschweiz.ch ch 2012-05-31 850 EUR Sedo
o2wifi.net net 2012-05-29 850 USD Sedo
sportcreation.com com 2012-05-29 850 USD Sedo
webhostreviewer.com com 2012-05-30 850 USD Sedo
undergroundeducation.com com 2012-06-01 849 USD Sedo
cadzand-bad.info info 2012-06-04 825 EUR Sedo
gpsracing.com com 2012-05-30 805 USD Sedo
abbax.com com 2012-05-29 800 USD Sedo
baukonzept.de de 2012-05-31 800 EUR Sedo
bonches.com com 2012-05-30 800 USD Sedo
bonebooster.com com 2012-05-30 800 USD Sedo
namibiareise.de de 2012-06-01 800 EUR Sedo
renoappartments.com com 2012-05-29 799 USD Sedo
rollerblinds.org org 2012-05-31 799 USD Sedo
sleeppack.com com 2012-05-29 799 USD Sedo
ohiwa.net net 2012-06-01 790 USD Sedo
peg.it it 2012-05-30 755 EUR Sedo
abf.es es 2012-05-29 750 EUR Sedo
columpio.com com 2012-06-04 750 USD Sedo
endobarrier.co.uk co.uk 2012-05-29 750 EUR Sedo
goldmakler.de de 2012-05-29 750 EUR Sedo
kochkurse.net net 2012-06-01 750 EUR Sedo
partyforpurpose.com com 2012-05-29 750 USD Sedo
riggipaving.com com 2012-05-29 750 USD Sedo
teneriffa-center.de de 2012-06-01 750 EUR Sedo
tinynotes.com com 2012-05-31 750 GBP Sedo
wellness24.org org 2012-05-30 750 EUR Sedo
bodystyle.net net 2012-05-29 700 USD Sedo
immobilien-store.de de 2012-05-30 700 EUR Sedo
kce.org org 2012-05-29 700 USD Sedo
tasteful.co co 2012-06-01 700 EUR Sedo
werner.info info 2012-05-29 700 EUR Sedo
Related posts:
- Sedo & Afternic Sales Report of the Previous Week
- Sedo Reports $600K In Weekly Domain Sales
- Sedo Reports Over $300,000 In Weekly Sales
- Sedo & Afternic reported Sales for Week 44
- Weekly Domain Sales Report
Domaining.com Down
Domaining.com apparently is having some database issues – the database is currently being restored on a new server as the owner Francois tells us. It appears this week domaining blogs will all miss their referral traffic from Domaining.com – it remains interesting to see if any of the other aggregates is able to benefit from this down time. Good luck to Francois with restoring he server.
Related posts:
- Domaining.com Newsletter Sells 9 Domains for a Total of $20,789 USD
- Domaining.com Special Newsletter Submission Deadline Coming Up
- eBook Review: Domaining Manifesto & Domain Graduate
- Domaining.com Launches LocationDomains.com
- Domaining.com Newsletter Domains Revealed
Mark Monitor Stealth Unit buys Lync.com for Microsoft
Registrar Mark Monitor acquired the domain name Lync.com through a stealth entity (“Name Advisers“) on behalf of Microsoft, as evidenced by recent whois changes. Lync is the name of Microsoft’s latest “unified communications” product. The Name Advisers’ site states: “Name Advisers provides product branding and domains services to the small business market.” I’m not quite sure if Microsoft counts as Small Business ;-)
[Thank you George]
(c) 2010 DomainNameNews.com
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Microsoft Aquires Office.com
Microsoft has purchased the domain name Office.com for an undisclosed amount of money - perhaps preparing for the rumored Microsoft Office 2010 web applications.
“At this point it’s too early to share details on our plans around www.office.com,” a Microsoft represented noted. However, Microsoft has already announced that Office 2010 will include the addition of browser-based versions of Word, Excel, PowerPoint, and OneNote.
The previous domain owner, ContactOffice, has posted a message on the Office.com site telling users that they are transitioning to a new domain.
[via CNet]
Thanks to our friends at ShareHub for the link!
(c) 2009 DomainNameNews.com
DomainConvergence | August 12-13, 2009 | Toronto, ON, Canada
Keynote speakers: The Castello Brothers on "Branding your Domain"
Christian Heilmann, Developer Evangelist, Yahoo!
The Domain Space Reacts To Microsoft-Yahoo Deal
It’s official - Microsoft and Yahoo have announced a 10-year search and advertising partnership that will give Microsoft’s Bing a better chance to show off its new search technology and provide Yahoo with an opportunity to challenge Google in online advertising.
And in case you’ve haven’t seen the details, the deal goes like this:
- 10 year agreement.
- Microsoft acquires an exclusive 10-year license to Yahoo’s core search technologies and can integrate these technologies into Bing.
- Yahoo will continue to syndicate its current search affiliate partnerships.
- Bing will be the exclusive search and paid search platform for Yahoo sites.
- Yahoo will become the exclusive sales force for both companies’ premium search advertisers. Self-serve ads for both companies will run by Microsoft’s AdCenter platform.
So Bing will now power the search algorithm on Yahoo/Bing and Yahoo will now power the premium search advertising for Bing/Yahoo.
But what does that mean to you?
After the jump, there’s a quick trip around the domain space on what people are saying:
Danny Sullivan of SearchEngineLand.com - Microsoft-Yahoo Search Deal Simplified
“This isn’t 1+1=2, beating the 1 of Google. The two together make it easier for advertisers to reach a common audience, but that’s the main benefit. Neither alone has a Google killer offering, and combined doesn’t just magically make that happen.”
David Hallerman of eMarketer as published in USAToday - Microsoft, Yahoo link up in Internet search deal
“The hope (for Microsoft and Yahoo) is that better technology will mean more relevant results and more relevant results will attract more users. More users mean more potential to click on ads and that means more money.”
Andrew Allemann of DomainNameWire - Dear DOJ: Don’t Slow Down Yahoo-Microsoft Deal
“The deal creates a competitor. It takes two also-rans in the search business and turns them into a true (although still relatively weak) competitor to Google…I’m convinced that having at least two viable advertising providers in the search space is critical to keep each one in check. Right now we have a growing ad provider in Google and a faltering one in Yahoo…By Yahoo and Microsoft joining forces, their scale will be enough to entice more advertisers to pay attention. This, in turn, will benefit web entrepreneurs.”
Michael H. Berkens of TheDomains - Done Deal: Yahoo Gives Microsoft Its Search Business
“What the deal means to domainers is far from settled. We have many of our domain names parked with various Yahoo parking partners. What this will mean to our bottom line is just a guess at this point but my guess it will be good for domainers.”
Erick Schonfeld of TechCrunch - Yahoo Got Binged
“The two companies will work hard to pull this off. Their futures depend on it. And the deal is structured in a way that makes sure both sides make more money the more searches and advertising dollars Bing generates. Getting to that ideal state, though, won’t be easy. In the meantime, as they work through all of the implementation issues, Google could strengthen its position and take even more share.”
LLLL.com - Goodbye Yahoo Search
“What this will mean in the future for domainers and webmasters remains to be seen — I reported on July 26th that Bing users are much more engaged by advertising. It remains to be seen what the reason for this is and whether the television advertising and other promotions Microsoft is offering to promote Bing are skewing results…this will mean 12% lower paying clicks for those currently monetizing their domains through Yahoo, however, assuming the click-through rate for those monetizing their websites through Yahoo goes up anywhere near what Bing is currently reporting, they should end up earning more money resultant of this search partnership.”
Tom Demers of WordStream on SearchEngineJournal.com - Why I’m Torn on the Bing Yahoo! Deal
“For my money: PPC just got simpler, and SEO just got more complex.”
Arnold Zafra of SearchEngineJournal.com - What the Yahoo-Microsoft Search Deal Means to Everyone
“For web publishers, the search deal will: offer more competitive bids for search syndication deals, give more compelling advertising avenues to reach more users, and provide greater value and transparency.”
Ben Parr on Mashable.com - Google vs. Microsoft: Will This Time Be Different?
“Does Bing + Yahoo search represent Microsoft’s best shot at defeating Google? Unequivocally. Are were certain that Microsoft has a strategy for stealing market share? Absolutely.
Will it work? While we still believe Google’s not going anywhere, you never know what can happen when two titans go to all-out war. It fosters innovation, opens up the door to innovative startups, and keeps big corporations on their toes. Google’s needed a legitimate competitor for years. We finally have one, even if it’s made up of many complicated parts”
What are your thoughts? How do you think the Microsoft-Yahoo deal will affect domainers?
(c) 2009 DomainNameNews.com
DomainConvergence | August 12-13, 2009 | Toronto, ON, Canada
Keynote speakers: The Castello Brothers on "Branding your Domain"
Christian Heilmann, Developer Evangelist, Yahoo!
