According to RegistrarStats.com the Top Level Domain (TLD) .Mobi fell below 1 Million domain name registrations.
.Mobi hit a high of 1.2 Million registrations in January 2014 before the new gTLD were released.
.Mobi increased registration from late 2011, from below 1 Million hitting 1.2 Million on January.
We can’t peg the losses of 200,000 domain registrations since January just to the new gTLD’s, but it certainly could be a factor which is why the headline has a question mark.
What do you think
Looking at the Pool.com daily list of the top back ordered dropping domain names for tomorrow December 11, 2012, I noticed an abundance of NNN.mobi domain names.
24 in all.
While .Mobi hasn’t been the greatest investment for domain holders its rare to see so many NNN domains dropping in any extension in any one day.
What do you think, worth $60 each?
Everyone is the domain name industry is quite aware of the history of the .Mobi TLD and the various stories behind it.
The .Mobi Registry started selling domains in 2006 at the TRAFFIC auction even before launching.
Now it seems its deja vu all over again, as four applicants are going for very similar new gTLD’s.
There are three applications for .Mobile that would be .Mobi +le and one application for .Mobily which is .Mobi + ly.
Now beyond the question of how ICANN would ever approve these extensions when the ICANN Guidebook clearly says that new gTLD cannot be confusingly similar to an existing TLD, how do these applicants hope to compete against an incumbent, shorter TLD?
The question is even more interesting when you consider the applicants.
Amazon is one of the applicants for .mobile as well as the domain industry veterans that comprise Donuts, Inc.
According to the most recently filed Registry report with ICANN for February 2012, there are 1,038,210 registered .Mobi domain names.…
“Forecast to be the number one method of internet access by 2013, mobile devices have quickly become the go-to choice for millions of consumers around the world.”
“With an estimated 5 percent or more of web traffic stemming from mobile users, Playboy believes that mobile is a profitable market to maximize upon.”
“We have solid tools out of the gate and in the future, affiliates can rely on regular updates including exclusive content, white labels, banners, wallpapers, screensavers, RSS Feeds, and more,” the company said in an announcement. “Affiliates who utilize our mobile script on their websites will reap the profitable rewards of instantly redirecting mobile traffic to Playboy.mobi.”
Domain Names are in the news again over at the Miami Herald, which covered them for a second time in a month (They wrote a story on DomainFest as well).
This time its the .Mobi extension that get covered by the south Florida publication.
Once again the domain king, Rick Schwartz is quoted extensively, this time in regards to his record setting purchase of Flowers.mobi for $200K back in 2006.
The newspapers comments on .Mobi, are less than kind:
“Schwartz and other Internet tycoons who paid tens of thousands or more scooping up domain names that end in “.mobi”, which are designed to be easily viewed on mobile screens, have found the names are now all but worthless.”
“Before the bottom fell out, there were some eye-opening sales in mobi. Poker.mobi was purchased in 2007 for $150,000 — but fast-forward to today, and it only has basic instructions on how to play the game.”
“Also in 2007, ringtones.mobi sold for $145,000 and news.mobi sold $110,000 — both of which don’t have any content besides a few ads. SportsBook.mobi, which someone bought for $129,800, still says “coming in 2007.” Casino.mobi was the star of 2009, when it sold for $135,000, brokered by Pompano Beach-based Moniker, an Oversee company.”
Mike “Zappy” Zapolin, is quoted in the article as saying:
“Those who invested in dot mobi domain names missed the moment and are pretty much out luck. Investors trying to sell those names today are just really hoping that somebody is going to be a bigger sucker than them.”
Personally I still have around 30 .mobi I acquired on the release and never bought a .mobi in the aftermarket.
Most of the domains cited by the artcile, we bought back win 2006, when .Mobi was just released and before the iPhone came out including Flowers.Mobi
While most people will put flowers.mobi on top of their worst domain purchases of all time, my spot belongs to the $135K purchase of Casino.mobi.
For those early investors in 2006, .Mobi was just a shot, which did not pan out, but it the extension did make some sense at the time.
In theory a mobile application extension seemed to be needed for the ever growing use of mobile devices. (otherwise the extension would never have been approved)
So those investors who bought .mobi based on what they saw at the time, which was a huge move by users to mobile devices coupled with an extension & Technology to create websites for mobile devices, it made sense.
However, In the case of Casino.Mobi the buyer has no excuse as that sale did not occur until 2009 well after the iPhone made it clear to most domainers that the extension purpose to exist no longer existed.
Therefore IMHO, Casinos.mobi, was buy far the worst .Mobi buy of all time.
Moniker just announced that it has brokered the sale of Casino.mobi to Infomeda Ltd for $135,000.
This sale represents the second highest price ever paid for a .mobi name.
As you may recall, Flowers.mobi sold for $200K, Fun.mobi for $100K RealEstate.mobi for $85,000.
Certainly this is the highest priced paid for a .mobi since the extension’s initial release premium auctions held at TRAFFIC shows in 2007.
The resale market for .Mobi’s has been very quite, to say the least, almost non-existent, over the last year, making this sale even more surprising.
For example, during the last TRAFFIC show Moniker Auction, the highest selling .mobi domain according to my records was john.mobi which sold for $1K.
Will this sale heat up other .mobi sales and reinvigorate the whole extension?
Certainly this should give .mobi a huge boost which it desperately needed
We congratulate all parties.
Here is some more info according to the press release:
Infomeda plans to use the name as an online portal, with location-based information for bricks-and-mortar casino locations, reviews of mobile casinos as well as “fun money” casino-style games and gaming tools. The site has launched a beta version, and an official release is expected later this month.
“This is a very strong sale for both parties in this transaction,” said Cahn. “Gaming enthusiasts are very interested in online applications, and continually growing interest in the mobile Web indicates that the Casino.mobi site will perform well when it launches.”
dotMobi CEO Trey Harvin concurred with Cahn and added, “It’s great to see the value of .mobi names recognized in dollars. It’s even more meaningful to see the name used to identify content that takes advantage of mobile phones and gives game-players a one-of-a-kind experience that can’t be duplicated on a desktop PC.”