While at was at ICANN chatting with Applicants and others in the domain space the question I found myself being asked the most was about .XYZ.
.XYZ has been very aggressive pushed the envelope when it became the first to auction off new gTLD domains names through Namejet.com
So I reached out to Daniel Negari whose company is going to operate the .XYZ extension (and .College too) to see what his vision for the extension is, what’s up wit the Namejet.com auctions and what the hell he was thinking when he applied for it.
What is .xyz?
Put simply, .xyz domain names are for every website, everywhere. When I was selecting a potential domain extension, I wanted something that would be internationally recognizable. .xyz is the only domain extension that can be identified by any language, since the letters X, Y, and Z are universally recognized as the last three letters of the Latin alphabet, and also represent the three dimensional axes. In other words, an individual does not need to speak English to understand what .xyz is. And because .xyz doesn’t have a literal meaning or connotation, it offers end users the flexibility to create any kind of presence they desire, rather than being labeled by an industry, location, or other niche.
Because the namespace is so crowded, it’s tough to find a short and recognizable domain name that is also affordable. This is where .xyz comes in. As an affordable unrestricted namespace, we are the first truly generic domain extension. We are firmly committed to keeping the purchase price, as well as renewal fees, low and competitive.
So when users are looking for the flexible domain name they’ve always wanted, they will have the choice to register a .xyz.
Both businesses and individuals will appreciate the value of .xyz domain names.
We want people all over the world to be able to share their knowledge, passion, and interests without having to worry about high start-up costs or needing a return on their investment.
With .xyz, these users can purchase an affordable and memorable .xyz domain name without sacrificing flexibility or recognition.
In fact, we want to help promote these individuals’ websites by offering design and SEO services, featuring them on XYZ.COM, and building in other benefits so that they are able to better connect with their audience.
As we say in our office, we end the alphabet with XYZ, so we end a domain name the same way.…