iEstates.com

Washington DC based FairWinds Partners announced on Friday that a custom domain name strategy designed for Verizon, the telecom and internet giant, which has been implemented since mid-2008 has now generated 31 million visitors per year on average to the various Verizon owned websites/internet properties.

An additional 321,000 confirmed online sales were reported to be generated annually as well, resulting in millions of dollars in earnings. All of this new data has been revealed based on a new analysis of Verizon’s website’s analytics.

Verizon isn’t the only billion dollar company or “big client” that FairWinds Partners has worked with in the past. Other major players that have used the various services that FairWinds partners provide include WordPress, GAP, Xerox, Walmart, LivingSocial and DirecTV just to name a few.

Sarah Deutsch, Vice President & Associate General Counsel of Verizon Communications said:

“The work we have done with FairWinds set us on the path to maintaining a lean, effective domain name portfolio, and our ongoing work continues to keep Verizon focused on domains that will have a positive impact on our bottom line. This helps our team deliver on Verizon’s mission to provide quality customer service.”

In a blog post titled “The Numbers Add Up to Success” on the official FairWinds Partners blog website at DomainNameStrategy.com, a quick recap is provided on the “three-pronged approach” which was deployed to make Verizon’s domain portfolio as lean and efficient as possible. Below you will find the highlights:

1. Cut out all the low-quality domains that were costing Verizon money but not driving visitors or otherwise contributing to its business
2. Identified and recovered key domain names that the company did not already own
3. Helped the company redirect its domain names to the relevant content that users expect to find when they type those domains into their browsers.

The post by Josh Bourne, co-founder and managing partner at FairWinds went on to say:

“…the best part of the work we did with Verizon was helping to change the company’s approach toward its domain name portfolio. Verizon regularly evaluates its portfolio to make sure that it is not carrying dead weight, and approaches the registration of new domains with a critical eye, always asking whether the domain will improve its online business. Ultimately, Verizon is able to provide its audience with safer online experiences that deliver relevant content, and increased its revenue in the process.”

The newly released case study contains some very interesting information… You can view it here.

FairWinds Partners provides various customized services, recommendations and solutions based upon their expertise in the areas of domain names, intellectual property, risk management and marketing. FairWinds domain name solutions are designed to promote and protect brands, drive revenue, reduce internet-related expenses, increase and improve the quality of online traffic and enhance online brand marketing and customer experiences.

Related posts:

• Verizon Sues Verizon
• Verizon Wins $33 Million Judgement Against Registrar OnlineNic
• Verizon vs. Navigation Catalyst Systems
• Verizon May Be Unable To Collect $33 Million Judgment Experts Say
• Verizon Sues OnlineNic

Dear Mr. Strong:

Thank you for contacting me to express your concern about the Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property (PROTECT IP) Act of 2011 and the Stop Online Piracy Act (SOPA). I appreciate hearing from you.

The bipartisan PROTECT IP Act (S. 968), which was based on last year’s Combating Online Infringement and Counterfeits Act, would authorize the Department of Justice to pursue court orders to take action against websites that are dedicated to selling pirated and counterfeit goods. I am a cosponsor of S. 968.

It is important to note that this legislation seeks to address a serious problem without inappropriately restricting Internet freedom. The Justice Department currently lacks tools to effectively enforce anti-piracy and counterfeiting laws against websites that are dedicated to distributing material in violation of these laws.

This legislation seeks to address this problem by enabling the Justice Department to target these websites through court orders, while also providing the websites with the opportunity to petition a court to lift an order. The bill is narrowly tailored so as not to include legitimate websites and it includes important procedural protections to prevent misuse of this authority. For a court order to be issued, the Justice Department must show that the website in question is directed at customers in the United States and that it harms holders of U.S. intellectual property. In addition, the Department is required to promptly serve notice of the action after the filing.

S. 968 provides a narrower definition of a website “dedicated to infringing activities” than the Combating Online Infringement and Counterfeits Act. In addition, while the PROTECT IP Act would authorize the Attorney General and rights holders to bring actions against online infringers operating a rogue website or domain, the remedies are limited to blocking financial gains of the site but not blocking access. Also, this bill ensures that third-parties (e.g. internet service providers, payment processors, advertising networks) are not overly burdened to comply with an order beyond what is feasible and reasonable.

In May 2011, this bill was approved unanimously by a voice vote in the Senate Judiciary Committee. The Senate will vote on whether to bring debate to a close on PROTECT IP Act in January 2012.

In the House of Representatives, Representative Lamar Smith of Texas introduced the Stop Online Piracy Act (SOPA), H.R. 3261. This bill has many of the same provisions as the PROTECT IP Act, such as providing the Justice Department with legal tools to prevent foreign websites from selling copyrighted material to American consumers. However, H.R. 3261 has more stringent requirements for third-parties to comply with court orders. This bill has been referred to the House Judiciary Committee.

Effective enforcement of intellectual property laws is critical to the encouragement of innovation and the creation of jobs. In recent years, we have seen a proliferation of Internet websites that are devoted to the unauthorized distribution and sale of pirated and counterfeit goods. These websites deprive innovators and businesses of revenue and result in the loss of American jobs. In addition, these websites present a public health concern when they sell counterfeit, adulterated, or misbranded pharmaceutical products.

I will keep your views in mind as the Senate considers this issue in the coming months.

Sincerely,

Richard J. Durbin

United States Senator

(c) 2011 DomainNameNews.com (6)

A web address for great ideas. What a great idea.

.CO is for creators. For the people and businesses who make the world turn.
From products and stories to brands and beliefs, .CO is the web address that makes “making your idea a reality” a reality.

Find your .CO today

And here’s the week in Domains – here at DNN and elsewhere. I’m hoping to bring this back as a weekly post, wish me luck ;-)

Here at DNN:

• Left Of the Dot Launches Marketing Name Campaign (Nov 16)
• Domain Sales Report for Week 45, 2011 (Nov 16)
• SnapNames Year End Auction Ends Toda (Nov 17)

Elsewhere in the Domain Industry:

• Stop Parking Domains and Build a Real Business – With Adam Dicker (Nov 13, DomainSherpa.com)
• There are still Gentlemen in the Domain Industry (Nov 14, Acro.net)
• Citrix Assigns $18 Million Value to Cloud.com Domain Name (Nov 14, DNW.com)
• Why CRIDO Has No Cred (Nov 14, DNW.com)
• T.R.A.F.F.I.C. and a Return to Las Vegas (Nov 15, RicksBlog.com)
• After Passing On Flowers.Mobi, 1-800-Flowers Grabs Flowers.Me (Nov 15, TheDomains.com)
• Afternic Sales Report: Iron Workers Union Buys IronWorkers.com (Nov 15, ElliotsBlog.com)
• Using Escrow.com as a Negotiation Tactic (Nov 16, ElliotsBlog.com)
• Visa Launches V.Me (Nov 16, TheDomains.com)
• Visa Launches Beta Version of V.me Today “Reinventing the way you pay and get paid” (Nov 16, NameTalent.com)
• Rick Schwartz completes acquistion of MarioMonti.com (Nov 16, DomainGang.com)
• Gaddafi ousted from Libya’s Whois (Nov 16, DomainIncite.com)
• Staff changes at new gTLD consultancies (Nov 16, DomainIncite.com)
• “New TLD” Becomes an Expensive Keyword on Google (Nov 16, DNW.com)

Outside the Domain Industry:

• Did You Mean Backupify? Why You Should Buy Domain Name Variants (Nov 16, Backupify.com)

What do you think were the biggest news for the domain industry this week? Let us know in the comments.

(c) 2011 DomainNameNews.com (3)

A web address for great ideas. What a great idea.

.CO is for creators. For the people and businesses who make the world turn.
From products and stories to brands and beliefs, .CO is the web address that makes “making your idea a reality” a reality.

Find your .CO today

Verisign has released their latest issue of their quarterly Domain Industry Brief (PDF) today.

The second quarter of 2011 closed with a base of more than 215 million domain name registrations across all Top Level Domains (TLDs), an increase of 5.2 million domain names, or 2.5 percent over the first quarter. registrations have grown by more than 16.9 million, or 8.6 percent, since the second quarter of 2010.The base of Country Code Top Level Domains (ccTLDs) was 84.6 million domain names, a 3.6 percent increase quarter over quarter, and an 8.4 percent increase year over year in the base.

The .com and .net TLDs experienced aggregate growth, surpassing a combined total of 110 million names in the
second quarter of 2011. This represents a 1.8 percent increase in the base over the first quarter of 2011 and an 8.3 percent increase over the same quarter in 2010. new .com and .net registrations totaled 8.1 million during the quarter. This reflects a 2.0 percent increase year over year in new registrations, and a 2.3 percent decrease in new registrations from the first quarter.

The order of the top TLDs in terms of zone size changed slightly compared to the first quarter, as .cn (China) moved from ninth to eighth largest TLD, dropping .eu (european union) from eighth to ninth.The largest TLDs in terms of base size were, in order, .com, .de (Germany), .net, .uk (united Kingdom), .org, .info, .nl
(netherlands), .cn, .eu and .ru (russian federation).

For the full website, read “The State of the Domain” on the Verisign Site.

As DVMag reports (German) that the Luxemburgian Investment Fund BIP Investment Partners announced today that it is combining the Registrar Key Systems (St. Ingbert, Saarland) with the domain parking company Namedrive (Luxemburg) in a new holding company named Keydrive S.A. based in Luxembourg. The new ownership was already added to NameDrive’s ICANNWiki entry earlier this month.

NameDrive had been restructured and received an investment by BIP earlier this year.

While information on the new holding is not yet available in the registry of Luxembourg, DVMag was able to confirm that Horst Siffrin is the new Chairman of the Supervisory Board of Keydrive SA and Alexander O. Siffrin who also is CEO of Key Systems GmbH will become Chairman of the Board of Management.

BIP owns 26.04% of KeyDrive SA and has invested a total of 6.1 M Euro according to the semi-annual filing of BIP, valuating the company at 23.42 M Euro. Prior to the forming of the new company BIP held 6.8 M Euro of Key-Systems GmbH, owning 33.33% of the company.

Apparently some of the shares are owned by IS Inter-Services GmbH, which calls itself the German Holding for the KeyDrive SA. General Manager of this company are Alexander O. Siffrin and Dr. Eva C. Siffrin-Kokert

Keydrive.com is owned by Frank Schilling’s NameAdministration (whois).

As reported by The Register, Google removed over 11 million .co.cc subdomain from its search index, since the company considered too many of the sites “spammy”. Free .co.cc subdomains are offered by a Korean company. The company also offers bulk registrations of 15,000 subdomains for a fee of $1,000. According to the company’s website they have 11,397,608 subdomains registered in 5,738,580 accounts.

Google classes the firm as a “freehost”, and has exercised its right to block the whole domain “if we see a very large fraction of sites on a specific freehost are spammy or low-quality”, according to Matt Cutts, head of Google’s web spam team.

The company said in a recent blog post: “To help protect users we recently modified those [malware-scanning] systems to identify bulk subdomain services which are being abused. In some severe cases our systems may now flag the whole bulk domain.”

The Anti-Phishing Working Group reported (PDF) 4,963 phishing attacks origination from co.cc domains in the second half of 2010.

(c) 2011 DomainNameNews.com (2)

DNN received an unconfirmed report today that Oversee.net had let go of several of it’s key executives, including President and CEO Jeff Kupietzky. It was also believed that because of these changes that the board had taken over.

When questioned about the topic Oversee’s Mason Cole confirmed with us over the phone that four three executives were leaving, but he would provide no further comments about HR matters.  Cole informed us that Kupietzky was staying with the company.

We’ll keep you posted as we learn more.

UPDATE and CORRECTION : Mason Cole gave DNN notice that he incorrectly stated that 4 executives were leaving.  He has since corrected his statement. Only 3 executives had “departed in an executive realignment”.  Cole also confirmed our information that the executives departing were veteran Oversee staff  members Ryan Berryman, SVP and General Manager, Emerging Businesses, Jack Nelson VP of Human Resources and Peter Celeste, SVP and GM, Monetization Services Division.

According to a press release sent out today, Latona’s, formerly an auction platform for generic domain names has been relaunched as a brokerage firm for money generating web properties.

Rick Latona defines web properties as, “A digital asset that resides in cyberspace such as a website, domain, Facebook fan page, Twitter account, YouTube channel, email marketing lists, mobile phone and tablet applications”. Latona went on to explain that what makes his new venture stand out is that any “property” that gets listed must generate cash flow and the asking price can’t be more than five years earnings. He continued, “when discussing our new strategy we put as much effort into what not to sell as we put into what to sell.” Latona’s will still sell domains from time to time but only money making domains.

Or in Rick’s words, “It’s difficult to sell speculative premium domains for five or six figures, much less seven figures when the state of the world has people selling homes and businesses at a fraction of their true value. What sells in 2011 is cash flow. Buyers want to the stability and earnings. Occasionally domain owners can get lucky with a good sale but it’s nearly impossible for a brokerage firm to make a business out of selling them. Actual big sales are just too rare”.

Each listing on the site will remain there for six months or until sold. The team at Latona’s has been busy lining up agreements but will be rolling out and announcing the listings on a weekly basis, adding inventory at a rate of five to fifteen properties per week. Their reasoning is that the market can only digest so much at once. Listings will be announced in newsletter format and newsletters will only be sent out once a week to avoid sending too much clutter. Interested parties can subscribe on the website to receive these listings. Submissions will also be reviewed; those who wish to have their properties included and marketed can fill out the submission form on the site .

(c) 2011 DomainNameNews.com (4)

The domain industry sees many changes. With the downturn of PPC revenue, many of the old-school domainers started to respond more actively to sales inquiries in order to make up for the loss. While it appears that PPC income is not yet on the rebound, many domain investors have been looking to development and other methods of generating additional revenue. Especially with domains that were using a Yahoo! PPC feed the change has been very noticeable.

Driven by the pinch of lower PPC revenues on a Yahoo!/Bing feed, it appears Frank Schilling’s NAMedia has recently switched to a Google feed. The company has also removed their social application originally launched as Note.com, then rebranded as Chatr and now finally Postboard. Via Email Schilling told DNN:

“In the early days of the oil-boom you could literally drill a hole in the ground with a hand-drill and strike a small gusher of oil. Then as the shallow oil ran out.. the hand-drill guys invested in bigger rigs and more sophisticated machinery. Today you have elaborate rigs manned by the hand drillers grandchildren, striking huge oilfields, miles below the sea floor. Many of the people behind the drilling equipment quite literally learned on the job. There is no university for this. The domain traffic business is very much like that. The last ten years have seen an evolution where things have gotten much more sophisticated. A few of the larger operators have embraced technology and grown to deal with the changed landscape in paid search. Google has become a critical partner in the evolution of type-in traffic monetization. The level of technical efficacy required to play there is higher though.

I remain hopeful that Yahoo will turn its third party marketplace around so it remains attractive to domain traffic, but that job is really Microsoft’s responsibility now, and it remains to be seen whether Microsoft cares enough to solidify third party publisher payouts and to fairly value domain name type-in traffic against other forms of traffic in the channel such as Error Search and Keyword Marketplace Arbitrage.”

Aside from switching parking feed providers NAMedia is also allowing others to use this new feed. Schilling created a site at InternetTraffic.com inviting people to apply for a “A no-frills domain monetization platform, for experienced type-in traffic operators.” and promising that “You will make significantly more money here“. According to WannaDevelop’s Mike Cohen, the service is being tested by the likes of Rick Schwartz, Chad Wright, Garry Chernoff, Alex Lerman. [Update] According to our friends at HosterStats, there are currently over 14,000 domains pointing to the service’s nameservers.

“I’m looking for high quality type-in traffic partners to grow a long-term and stable traffic co-operative. I’m in a great position to do this, having a unique structure with a very large tranche of owned and operated traffic. I don’t need (or want) to create a huge profit center for myself on the back of my fellow domainers traffic. This is about trying to reward those who innovate by returning the bulk of the revenue to them, so they can do what they do best.. Everyone who has joined to date, is pleasantly surprised when they see what their traffic is really capable of.”

As reported earlier by DomainGang, Rick Latona’s ccTLDs.com Forum has found a new owner and has relaunched after billions of spam messages have been removed.

DNN spoke to Xavier Buck Executive Director and CEO of the new owner – domain registration company EuroDNS: “Our company always stood for promoting ccTLDs and that we believe the forum suits our services we believe in“.

The company is looking for local country partners to manage individual sections/ccTLDs within the forum. Buck went on to say:

We want to open it up to the community and hope to get local players to contribute to the forum. These partners would be allowed to manage their own sections as it were their forum. Our goal with ccTLDs.com is not to make money with it but to to make sure a dedicated place exists that regroups knowledge and exchange for all cctlds.

(c) 2011 DomainNameNews.com (8)