The Sunrise period for trademark/brand holders closed on June 20 for the .NYC new gTLD, the extension for the city of New York.
The latest zone files indicate that brands and trademark holders participated very lightly in the Sunrise period, where I count less than 160 domain name registrations (of course all of the Sunrise maybe in).
However since New York is largely regarded to be the headquarters of so many companies including those in media, advertising, marketing and is the home to thousands of retail locations for some of the world’s biggest brands, I thought we would see a lot more Sunrise registrations.
There are always some domains extremely generic in nature that get grabbed in Sunrise.
A few of these that caught by eye were HappyBirthday.NYC and Honeymoon.NYC, which were registered by Richemont North America, which is also an applicant for new gTLD’s, and the domain name LiquorStore.NYC which is under the registered to an IP law firm in New York, Cowan Liebowitz & LatmanCowan Liebowitz & Latman.
These trademark owners better bet busy because there are hundreds of millions of people and businesses that violate those trademarks in New York City and all over the United States, every day.
Hallmark for one better be very nervous about the Happy Birthday one.
A few other “generic” terms grabbed in Sunrise:
Toledo.NYC (Which I have to admit just looks confusing)
A trademarked term that did stand out for me on the list was the domain name StarTrek.NYC, you have to wonder if there is not a Star Trek experience coming to the city.
Just two Media companies applied during Sunrise, Fox and CBS, which is very surprising since so much print, electronic, broadcast and other media are headquartered in New York
One other interesting Domain is NewDots.NYC which registered to which Tom Gilles/NewDots.NYC and the domain is actually live.
The site looks to be set up to take .NYC registrations and design websites for them. I have confirmed that the site is not affiliated with Neustar which is operating the .NYC registry on behalf of the city.
In general, only businesses or organizations with a NYC street address, and individual with a primary residence in NYC, can register a .NYC domain name.
Here are the rest of the .NYC domain names registered in Sunrise and in the Zone files as of publication:
BetaBeat did a story today on an early video done by former Mayor of New York City, the late Ed Koch. The headline for our story here was a quote that Mr.Koch used when doing his .NYC pitch. You can watch the video below.
From the article:
“Back in 2008, city officials were leaning against creating a ‘.nyc’ web address,” Davidson Goldin, the public relations superstar hired by DotNYC, told Betabeat. “Entrepreneurs who’d been behind the .tv address embarked on a long journey to convince the city to allow ‘.nyc.’”
But as they found, it’s not easy to get people revved up about top-level domains.
“My clients realized they needed a pitch man,” Mr. Goldin said.
They approached Mr. Koch, who Mr. Goldin knew from his days hosting Inside City Hall for NY1 News, with $25,000 and some equity in the business.
Neustar the company operating the .NYC domain name extension on behalf of the city of New York is holding a Breakfast seminar in New York Tomorrow April 23rd at 8:30 Am to discuss ICANN’s rights protection mechanisms, the Trademark Clearinghouse (TMCH), general brand protection strategies and the .NYC launch program
The event is free and breakfast will be served
“”Join experts and colleagues for a breakfast gathering to discuss ICANN’s rights protection mechanisms, the Trademark Clearinghouse (TMCH), general brand protection strategies and the .nyc launch program.”
“Who Should Register:
Anyone managing NY-based trademarks looking to protect and enhance ideas, services, organizations or businesses.”
J. Donald Fancher – National Leader IP Services, Deloitte – US Partner Lead for the Trademark Clearinghouse (TMCH)
Jeff Neuman – Vice President Registry, Neustar, Inc.
Katherine Winningham – Senior Counsel, New York City Law Department
Brian Winterfeldt – Partner, Katten Muchin Rosenman LLP
DATE: Wednesday, April 23rd, 2014
TIME: 8:30am-10:30am ET
PLACE: New York Law School, Auditorium WA14, 185 West Broadway New York, 10013
The event will be broadcast remotely via Livestream.
You have to Register to attend in person or to attend the event remotely
You can register here for either the Live event or the Livestream event.
COST: FREE, breakfast will be served (but only if you go in person)
The launch policies for .NYC domain registry were just published by ICANN and they are lengthy.
The “Plan has been developed to describe the Launch Program for the .nyc Top Level Domain (“TLD”) by The City of New York by and through the New York City Department of Information Technology & Telecommunications (“Registry Operator”).
The following is a brief overview of each of the periods that will be implemented in launching the TLD.
These periods are described in greater detail in the relevant sections of this document. This Plan is not applicable to General Availability:
.nyc Launch Schedule
Start Time UTC
End Time UTC
May 5, 2014
June 20, 2014
City Government Affiliated Phase
June 25, 2014
July 31, 2014
August 4, 2014
October 3, 2014
October 8, 2013
Although General Availability says it will start on October 8, 2013 they mean 2014.
Registry Operator will offer a 45 day Sunrise Period, specifically in relation to Rights Protection Mechanisms. The Sunrise Period allows trademark holders the ability to secure their trademarks in a.nyc TLD prior to the City Government Affiliated Phase, Landrush Period and General Availability.
During the Sunrise Period, only SMD File holders (or their agents) are allowed to submit Sunrise Application(s). Successful Sunrise Registration(s) will be allocated to trademark holders after the Sunrise Period ends unless two or more Sunrise
Applicants apply for the same TLD. In that case, the Sunrise Applicants will resolve contentions through an auction process with the Registry Operator’s authorized Auction Provider.
Registry Operator will offer a thirty (30) day City Government Affiliated Phase. This limited registration period will make available certain domain names reserved by New York City to qualified New York City government affiliated agencies, organizations and entities.
All domain name registered during this period shall be registered through an ICANN-Accredited Registrar to registrants that have been validated by the New York City Government to receive such domain names. In addition, all name registered shall be included in ICANN’s mandatory trademark claims process.
For the City Government Affiliated Phase, any name that found on the .nyc SLD block list, found at http://www.icann.org/sites/default/files/tlds/nyc/nyc-apd-list-12nov13-en.csv will be available for registration, but cannot be activated in the DNS until ICANN permits.…
This week during the Fairwinds Beyond The Dot conference held in Washington, Jeff Neuman of Neustar, laid out some more interesting information about the new .NYC extension which Neustar will be running in cooperation with the city of New York.
Domaininvesting.com covered some basic eligibility a few days ago, including that a registrant be an entity, business or resident who has a physical location in New York.
For one no privacy registrations will be allowed.
Each registration will have to contain the entity, business or resident of New York who actually is at the location and yes Neustar promises to verify each new registration and each domain transfer of a .NYC domain.
Since the registrant will have to match voter records, tax record business filings, drivers licenses and such it seems a virtual address isn’t going to work and privacy is strictly prohibited.
Neustar operates the .US domain name extension which also has a nexus requirement for registrants for a .US domain names and has been known to pull a registration from registrants even if a domain name was purchased in the aftermarket.
According to a mailing from the offical site of the .NYC new gTLD domain name extension, mydotnyc.com the city expects that the .NYC extension will go live in the 1st half of 2014.
“The City of New York will be one of the first cities in the world to be granted its own domain extension by ICANN, the nonprofit organization responsible for overseeing the domain names.
“Approval of .nyc comes as ICANN expands the number of generic top-level domains beyond such extensions as .com, .org and .edu, that currently exist.”
“Since the City’s application for .nyc has been approved by ICANN. We are now in the implementation phase which includes contracting with ICANN, activation of .nyc in the global Internet infrastructure , and then testing.”
“Based on the current status we now expect .nyc to go live in the first half of 2014.”
“.nyc launch activities are likely to begin between April and June 2014.”
According to the site, New York City businesses and organizations with a NYC address, individuals with a primary residence in NYC, as well as those offering products or services to New Yorkers can register a .nyc domain name.
Trademark holders with a NYC address, will be given priority during the application process in order to secure their intellectual property.
You can sign up for the newsletter and updates to .NYC at mydotnyc.com…
Since the city of New York let everyone know yesterday, that their application for .NYC passed ICANN Initial Evaluation (IE), which actually occurred on May 24th, 75 media outlets from the BBC to PC Magazine, to Time Magazine, Cnet, to FastCompany.com to Mashable.com, to the WashingtonPost.com, have covered the story with more being added hourly.
We have been telling you for quite a while that the new gTLD program will get more coverage for the domain name industry in the next two years than the coverage the industry has gotten in the last ten years combined.
Image the press that each new city’s new gTLD will receive as they roll out not to mention all the generic and brands.
Each one is going to get covered by newspapers, magazines and of course will be all over the Internet.
When you ask how will people ever learn what they type into their browser on the right of the dot is as important as what the type in to the left of the dot, in good part its going to be all the news coverage each of these new gTLD receive as they roll out.
The announcement in which the city proclaimed would be the first North American city new gTLD to launch is looking for a roll out later this year.
Pricing has not been set.
Neustar (NSR) is managing the .NYC on the cities behalf having won the contract by among other things guaranteeing the city the most money of any other bidders a modest $3.6 million dollars.
Surprisingly, only 4 USA cities may become available as their own top-level domains. Dot Boston has been applied for by The Boston Globe Newspaper Company Inc. City of New York wants .NYC. Top Level Domain Holdings applied for .MIAMI, assuming on behalf of the city of Miami, and .VEGAS has been applied for by Dot Vegas Inc.
There are many more European and Asian cities being applied for their own domain extensions, than there is for USA it seems. This new information was revealed earlier this morning during ICANN’s press event in London, UK. These city virtual spaces are classified as “Geographic” TLD applications by ICANN.
- Moniker Whois Privacy Confuses Miami Journalist
- New Associated Cities Leadership Outlines Organizations Goals
- Google applied for 101 new domains, full list unveiled at ICANN’s official reveal
- Neustar to provide registry services for up to 358 new gTLDs
- National Association of Realtors® wants .realestate, .home and .realtor new gTLDs