You may have seen this video on You Tube before but it is well worth watching again.
Wake up Corporate World Exec’s because if you don’t you will be left in the dust scratching your heads wondering what the hell just happened.
Enjoy!
Many of you who read this blog know that I got my start with online marketing back in 2003 with a focus on affiliate marketing and Google AdWords.
I then started my consulting business AdWords Marketing in 2004 and have been involved in the PPC (Pay Per Click) advertising industry ever since.
One area of setting up a PPC ad campaign that often gets overlooked is the display URL used at the bottom of the ads.
Google allows a maximum of 35 characters including spaces to be used for the display URL so having the most relevant keyword rich domain name
as a huge benefit when it comes to getting a higher click through rate and quality score for your ads.
I have run tens of thousands of ads on AdWords over the past 5 years and without a doubt a campaign that has the most relevant domain name used as its display URL will kick the ass of the same ad doing an A/B Split test where the only thing that is different in the 2 ads running at a 50/50 split is the display URL.
Let me give you an example where the search term is “Factoring Finance”-
Considering Factoring?
New Free Service Finds the
Right Factoring Finance for You!
FactoringFinance.com.au
vs
Considering Factoring?
New Free Service Finds the
Right Factoring Finance for You!
JohnBrownFinance.com.au
Although the only difference is the display URL, it can make a HUGE difference in the click through rate of the ad just because the URL matches the search.
It has been effective for me 9 times out of 10 over the years. Google has made it much harder in recent times to test different URL’s within the same Ad Group
but I can assure you it is very very effective.
This is another reason to have high quality keyword rich domain name that does not get talked about a great deal by domainers, food for thought!!
Here is what Google has to say in its Google AdWords Guidelines -
Display URL must be accurate.
For those who have not seen it yet, Rick Latona has opened up his new forum dedicated to ccTLD’s.
You can fin out more about it here www.cctlds.com , If you join the forum (which is free) feel free to mention
me as where you heard about it from. My forum user name is OzDomainer, look me up when you drop by.
This is the first time I have ever used more than two Must’s in a sentence so this must be good!
Well it is!
Ron Jackson has just posted this today – The State of the Industry January 2009: 15 Leading Experts Break Down What Went Wrong in 2008 and Predict What Will Happen in 2009 and it would have been worth reading if it had only been the last post by Leading Expert #15 (you will have to read the article to find out who it is)
DO NOT WASTE A SECOND MORE ON MY BLOG! GET YOUR BUTTS OVER TO THE ARTICLE NOW
Knowing the laws regarding the ownership and purchase of your domain names is something that is often neglected or overlooked by domain owners.
It can be a mine field of information to follow and process and if you have tens of thousands of dollars invested then you had better start paying attention.
You could be in for a rude awakening one day when the law or a company that thinks it has the rights to ownership of one of your names comes a knockin!
My mate Erhan Karabardak from Cooper Mills Lawyers based in Melbourne Australia is a global authority in the areas of Domain, ISP & Telco law.
Erhan was a guest speaker at the recent Traffic Down Under Seminar held in Queensland Australia (check out Erhan’s talk on video here)
As most of you know I am a big .IN domain fan and it looks like Bob Parsons from GoDaddy is .IN to it as well (sorry could not resist!)
GoDaddy is now an official registra of the .IN ccTLD’s. And it’s not just .IN, but all the associated extensions too — .CO.IN, .NET.IN, .ORG.IN, .FIRM.IN, .GEN.IN and .IND.IN. The full suite of .IN domains start at the price of just $14.99/yr
Now seeing as I am a Pro Reseller of GoDaddy through my website www.DomainNamesJunction.com that makes me a happy camper as I can register them for only $12.99 which over the next year will be a big cost saving exercise when I will transfer my 320+ .IN & .CO.IN domains across to GoDaddy.
Are you ready to grab your share of over 60 million internet users in India?* *Figure comes from internetworldstats.com
I am in Japan for the last night heading to Malaysia tomorrow for Christmas and home to Perth Australia for New Years.
My family and I have had a fantastic time travelling for the past 7 months and would recommend it to anyone.
I wish you and your families a safe and Merry Christmas & Happy New Years, may 2009 be a great on for you all.
Cheers
Ed
OzDomainer
Watched a fantastic video today by my mate Perry Marshall. I have known Perry for over 4 years now and was a student of his back in 2004/2005 on using Google AdWords which is when I began my consulting business which I still run today on internet marketing & Google AdWords Consulting.
Perry is one of the best all round marketers that I have ever met and what he has to say in this video is well worth the 15 mins or so it takes to watch it.
Do yourself a favour and check out the video at http://www.perrymarshall.com/bite-the-hand-that-feeds/
As many of you know I am a HUGE ccTLD fan. I think there are some great untapped opportunities to be had at the moment and I am taking advantage of this myself.
I have spoken about my mini-site www.waterpurifiers.in which is being slowly developed over time and is starting to get some great results on Google.
It now ranked number 10 on Google India for the search term “water purifiers“ and is number 1 for many more longer tail phrases such as “home water purifiers“.
The AdSense revenue is picking up and in the near future I should be putting some advertising on the site as well.
So after only 3 months or so being live it is coming along nicely and should only get stronger over time as more content gets added to the site.
I have also launched about 2 weeks ago my site www.solarpanels.in with which I am following the same principals as www.waterpurifiers.in
There is only a few pages of content on Solar Panels as I am drip feeding the content over time.
My goal with these sites is to have JV partners and advertisers as the main revenue source rather than PPC and more than likely get rid of PPC all together, but for now if they make a few dollars a day it helps to cover the cost of development.
I have travelled on many Hi Speed strains on this trip and I thought that it would be hard to top the European trains like the TGV & Renfe Hi Speed in Spain but the Japanese are the masters of this form of travel and it has given me some great content for a site I will be developing called www.travelbytrain.net
The train was 16 cars long and seemed to go forever. When the train pulled into the station there was a whole line of cleaners waiting to get on after the passengers were all off so they could clean the train for the next lot of passengers. I counted on average 4 cleaners (all women) per car x 16 cars WOW! They do a great job as the trains were the cleanest we have seen in 6 months except for maybe Switzerland and as for running on time, we are talking to the seconds in departure timing from the trains I was watching, very very impressive.
The Japanese also will the “Fastest Internet Connection Known To Mankind” award (well at least the fastest we havw had on this trip anyway) with an average download speed of 24 megabytes per second and an average upload speed of 14 megabytes per second. NICE!! (Stats taken from www.speedtest.net)
We have had some fast connections in other countries but this just makes life much easier when you are working on the road building websites, buying & selling domains, talking on skype etc.