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Sex.Sex Trademark Owner Searching For A Buyer

March 30th, 2010 Comments off

Sex seems to be a hot topic in domain land. DNN was tipped about an Ebay auction in which a trademark for is for sale.

The owner of the trademark believes that his mark for , filed in July 2008 with a claimed first use in commerce of March 2009, will provide a leg up in the inevitable quest to capture the new TLD .sex

The owner states in the Ebay auction description :

The trademark is valuable because:

* The bidding for the TLD .SEX won’t just be about the highest price – it must also reflect existing trademarks and business names. We believe that owning the trademark will provide an advantage when ICANN make their decision.
* If a bidder is successful in obtaining the TLD .SEX without ownership of, they should be obliged to allow the trademark holder to register on their system.
* Registering a trademark is complicated, there are lenghty approval process and proof of usage issues.

Is the best word combination if there were a .sex gTLD ?  We can think of quite a few words that go before the .sex that would make more sense and seem to be much more targeted than this.

Trademarking of popular phrases occurred with the release of .EU and other extensions, and we suspect there will be more filings of trademarks and claims like this when other new gTLDs actually go live.  There was also a great deal of trouble getting .xxx approved, so why would a .sex TLD be any easier to get approved.

Categories: External Articles, new gTLDs, sex, Tags: