Archive for the ‘Strategy’ Category

Microsoft reveals their new gTLD strategy

June 16th, 2012 Comments off

In the official Microsoft blog, Craig Mundie, Chief Research and Strategy Office at Microsoft, writes more about the company’s goals and movitation when participating in ICANN’s new gTLD application round.

Microsoft applied for 11 new gTLDs “most of which correspond to [Microsoft's] existing trademarked products, services and brands“:

  • .microsoft,
  • .windows,
  • .xbox,
  • .office,
  • .docs,
  • .bing,
  • .skype,
  • .live,
  • .skydrive,
  • .hotmail
  • .azure.

Mundie goes on to say: Our goal for our new TLDs is to promote responsible utilization of the Web and ultimately better experiences for consumers. Although we’re not yet talking about specific plans for the TLDs for which we’ve applied, we believe that – properly used – this expansion of domains can help deliver new services and capabilities to consumers and the Internet community as a whole. Appropriately utilized, the new TLDs can also protect the rights of trademark holders and brand owners, while promoting a safer and more secure computing experience.

As for the applications submitted by others, such as by Google for .search, Mundie writes that Microsoft is “just now reviewing all of the applications by other companies and organizations. We will work closely with ICANN and others to ensure competition and innovation are preserved for the industry, while also helping protect the rights and expectations of other stakeholders.

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