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Toys.com sells for $5.1 million in heated domain auction

February 27th, 2009 Comments off

Toys ‘R’ Us is the lucky winner of Toys.com. The domain was bought by the toy store chain in a heated phone auction that took place earlier today at the final bid of $5.1 million. DirectNavigation blogged live from the auction here.

According to Domain Name Wire, the following bidders participated in the auction:

  • 1-800-Diapers
  • Toys ‘R’ Us via Eagle, LLC
  • National A-1
  • Schilling Aviation Corp (Frank Schilling)
  • Socha APA David William Socha
  • Faculty Lounge Partners

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