Oversee.net announced today that they hired Scott Morrow as the Senior Vice President and General Manager for their vertical markets division. This division manages and operates a number of sites, such as LowFares.com and CreditCards.org.
Oversee CEO and President Jeff Kupietzky told DNN that the move to expand its vertical markets strategy is a natural fit to its domain name monetization operations and its already successful vertical properties. “We’re taking what we’ve learned in acquiring and managing Internet traffic and applying it to new markets,” he said. “The insight we have from managing more than ten million domain names puts us in a unique position to improve comparison and buying decisions for consumers.”
Kupietzky also underscored the company’s continuing investment in the domain name side of the business. “Oversee has achieved a leadership position in Internet real estate,” he said. “We’re continuing to invest in and advance that business even as we expand in other areas.”
Morrow, who will lead the expansion effort, joins Oversee after his tenure as CEO and President of ThisNext, a venture-backed company that operates multiple social shopping sites. Immediately prior, he was Executive Vice President at Citysearch, where he developed a strategic vision for the unit of IAC and scaled the business. According to Morrow’s LinkedIn Profile, he also recently created a company called YourFund, which appears to not have launched yet.
[via Press Release]
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