Facebook is a powerful marketing medium when you have the right consumer product. It lets you target your budget in a completely different way than Google does. Let’s take a look at how WatchBrokers.com can be advertised.
If you login and click on “Create an Ad” on the right hand side of your default Facebook page, you’ll get a form that needs to be filled out. Scroll down and look for the Likes & Interest box. Try entering a few different things and see how the estimated reach changes.
As of the time of this post, Facebook has 140,499,680 people in the United States that you can target. If you narrow that focus specifically to people that have like or expressed an interest in Rolex that number drops to 23,400 people.
That’s targeted advertising.
You need to have the right product, though. I don’t think many people would “like” or express an interest in something like Pay Day Loans. In fact, only 80 people have.
The worst part about advertising on Facebook is that other people in the office think you are surfing facebook when you have it open in your browser. I find myself explaining to employees all day that I don’t use it for fun.
It’s getting increasingly hard to find the time to blog but I’ve got to force myself to do it. That’s the conclusion I’ve come to, anyway.
I think it’s been about a month since my last post. I’m going to go back to trying to do one per day.
Today I wanted to share with everyone the Panerai Ferrari Edition Ref. F6657.
What’s exciting about this piece is that we so very rarely see them. Panerai owners love their watches. It’s a very hot brand and these can sometimes go up in value right after you’ve purchased them.
While we get dozens of Rolex’s in every day, these just don’t show up often.
The Panerai Ferrari Edition is large with a 45 mm diameter. It’s a split second chronograph which would come in handy if you were… let’s see… racing Ferrari’s!
The watch we have is in immaculate condition and comes with the presentation box.
We get a lot of vintage watches at WatchBrokers.com but this 1965 vintage Rolex chronograph 6238 is one of the nicest I’ve seen.
This was was made from the start of the 1960s to 1967 in Stainless Steel, 14K and 18K Gold, the Rolex chronograph ref. 6238 is the last of the Rolexes with a smooth bezel and graduated scale printed on dial.
It’s nice in that the design is modern, sporty and casual. It has a vintage look but its also with the times.
This watch is widely considered the precursor to the Daytona, among collectors it is known as the Pre-Daytona.
The watch we have is in excellent condition for its age and has been recently serviced and includes the service papers.
We are brokering this amazing collection of watches. The owner doesn’t want to break up the set and wants to do a single large transaction. So, if you are in the market for a million dollars worth of watches for half the price, this deal is for you. Even if you can’t afford the set, it’s worth looking at these 13 time pieces. Enjoy the post and contact me directly if you are interested in placing a bid.
- Brequet Messidor Tourbillion- Named in honor of A. L. Breguet and his patent, it features a mystery tourbillon cage mounted on sapphire discs, giving the impression that the tourbillon is floating. Breguet patented its ‘floating’ tourbillon on the same day, which more than 200 years ago, was the 7th Messidor of year IX (June 26, 1801) of the French Republican Calendar. Named after the Latin word messis meaning ‘harvest’, Messidor was the tenth month in the French Republican Calendar, which starts June 19 or June 20. It also represented the first month of the summer quarter (mois d’été). This calendar was proposed during the French Revolution (1789-1799), and subsequently used by the French government for 12 years from late 1793.
- Urewerk 202- Time on the UR-202 is displayed using telescopic minute hands operating through the middle of three orbiting and revolving hour satellites. The telescopic minute hands precisely adjust their length to follow the three vectors marking the minutes: 0 -14, 15 – 44, 45 – 60. Extended, they enable the UR-202 to display the time across a large easy-to-read, dial. Retracted, they allow for a very wearable and comfortably sized case; thus providing the wearer with the best of both worlds. The UR-202 is also the world’s first wristwatch featuring an innovative new winding system regulated by compressing air utilizing minature turbines.
- Trilogy of Time- Together with Dr. Ludwig Oechslin, UN produced an astronomical wristwatch, the Astrolabium, which amazed the public when it was presented in 1985, only two years after Rolf Schnyder took over the helm. Three years later, the Planetarium followed, and in 1992 the Tellurium completed the “Trilogy of Time”, which has achieved a nearly mythical status in the world of horology. Only 100 made
- JLC Master Compressor Extreme- A patented shock absorber system protects the brand-new self-winding chronograph movement from vibrations and shocks, even under the most extreme conditions of use. This innovative watch boasts immediate display of the time in the 24 time zones and an ingenious quick strap change, so you can switch from rubber strap to leather in an instant.
- Richard Mille Felipe Masse Le Mans- Richard Mille is introducing another version of their RM 011 model and this time they are dedicating this to Ferrari’s second driver named Felipe Massa. his watch is created with titanium metal making it strong and durable despite of being lightweight.The pushers and crown on the side is also made with this material. This case is matched with a black rubber strap to complete its sporty look. Aside from the case, this watch also has an interesting transparent dial which reveals some of the movement’s cogs and motion. This dial is accented with white hour numbers and sub dials for the chronographs. Aside from the time and chronographs, it also has a date indicator on the 12 o clock position.
- JLC Aston Martin AMVOX5 – The AMVOX5 World Chronograph is the new timepiece in the iconic AMVOX collection and is available in two Racing versions. It features a decidedly technical design inspired by the structural elements and colours of the Aston Martin cars in the top LMP1 (Le Mans Prototype 1) category, which take part in the most legendary endurance races across the world.
- Dewitt Academia Seconde Retrograde Mens- The Academia Seconde Retrograde is one of the largest series of wristwatches from DeWitt. The cases are 43mm and are available in either 18k Rose or White Gold, with or without diamonds set on the bezel. Dial color choices range from mother of pearl to black. The automatic movement displays hours, minutes, and retrograde seconds.
- Audemars Piguet Offshore Volcano- Audemars Piguet Royal Oak Offshore Volcano Mens Watch 26170ST.OO.D101CR.01 Stainless Steel case. Black Crocodile Leather bracelet. Black gold dial. Fixed bezel. Scratch Resistant Sapphire crystal. Deployant clasp. Automatic movement. 42mm case diameter. Water Resistant to 100m / 330ft. Black tapestry “waffle” design textured dial with flat black sub-dials. Black “Hornback” crocodile strap with matching ORANGE stitching. Silver hands with ORANGE luminous fill. Chronograph function. ORANGE rimmed Tachymeter scale on inner bezel ring. Magnified date window. Audemars Piguet Royal Oak Offshore
- Zenith Defy Extreme Mens Watch- Zenith Defy Xtreme watches have an extreme design true to their name. The radical designs of these timepieces are their prominent feature externally, while featuring an unrivaled COSC Chronometer certified automatic movement internally. Some models feature the hailed Tourbillon movement, the most elegant, prominent, and precise in the industry. Constructed of lightweight and durable titanium, featuring a crown guard, and boasting a depth resistance of 1000 meters, this extraordinary series of timepieces stand out among the rest. This series of automatic and automatic chronograph mens watches with their unique, exquisite design are truly a radical addition to the world of watches. (THIS ONE IS A NON TOURBILLION)
- Panerai Luminor Daylight Mens’s Watch- Panerai Luminor Chrono Daylight Mens Watch PAM00250 Stainless steel case with a leather bracelet with contrast stiching. Fixed stainless steel bezel with engraved tachymeter scale. Black dial with luminous hands and luminous stick hour markers. Arabic numeral appears at the 12 o’clock position. Minute markers around the outer rim. Date displays between the 4 and 5 o’clock position. Chronograph – three sub-dials displaying: 60 seconds, 30 minutes and 12 hours. Automatic movement. Scratch resistant sapphire crystal. Locked crown with security brake lever. Stainless steel case back. Case diameter: 44 mm. Adjustable steel buckle clasp. Water resistant at 100 meters/330 feet. Panerai Luminor Chrono Daylight Mens Watch PAM00250.
- Breguet 3810- Breguet’s Type XX retour-en-vol chronograph marks its 50th anniversary this year with a new development — the Type XXI — designed to meet the expectations of a generation that looks ahead. The new automatic chronograph Type XXI 3810 retains the military bearing of the original watch Breguet developed for the French naval air arm in the 1950s.
You can learn a lot more than just the time of day from watches. For instance, I didn’t know that gauss was a term used to measure a magnetic field. I did know that mil was latin for 1000, though.
The Rolex Milgauss was thus aptly named as it can withstand a magnetic flux density of 1,000 gauss.
This is a rare and very collectible watch as buyers in the 1960s who worked in power plants, medical facilities and research labs apparently didn’t think the feature was as important as Rolex headquarters thought it was. In other words, Rolex didn’t make that many of them.
The Milgauss we have is in excellent condition, works perfectly and has an elegant yet classical design. It’s very clean in appearance with the red MILGAUSS on the face and the red tip on the second hand giving it just enough attitude to pleasure the owner.
Talk about a watch that’s worth its weight in gold. The Cartier Pasha De Cartier 2111 Chronograph is heavy and it feels good.
Here’s a little knowledge for you. A Pasha is an individual with military authority in countries like Egypt, Turkey and Morocco. It was the Pasha of Marrakech (a tourist town in western Morocco) that commissioned the first Cartier Pasha in 1933. He wanted a watch that was suitable for swimming. Thus, the Pasha De Cartier is one of the earliest water resistant wristwatches.
This watch has 37 jewels; a huge amount for those that don’t know. It has a white Guilloche dial with gold hour markers and blue luminescent hands.
It has a strong and sturdy design that makes me think of the Arch de Triumph in Paris, a monument that has surely had its share of Cartier watches visit it.
This is not an inexpensive watch but fortunately, on the after market, it can be bought for considerably less than you would spend on a new one. If it’s your thing, reach out to us and we’ll work a deal.
The watch we have comes complete with the box and papers.
My business partner Ryan Steel loves IWC Schaffhausen watches and I’m beginning to see why after studying the IWC Portuguese Chronograph Rattrapante 3712 with the platinum casing.
For those of you that don’t know a rattrapante is a double chronograph so it has two separate stopwatch mechanisms. This is better than a flyback chronograph which uses a single button for stopping, resetting and restarting.
We get IWCs in nearly daily and none of them have been as elegant and worthy of a blog post as this one. I’m partial to platinum anyway which helps but the clean white face encased in smooth platinum mesmerizes me when I gaze at it.
I also really like the blue leather strap. It adds an element of fashion to the classy that already exists.
The watch we have comes complete with box and papers and is in excellent condition.
While a Giovani Versace 01ASC9D009 40mm Ceramic Men’s watch may not appeal to an avid watch collector, it does have value and a place in our inventory. It might also have a place on your wrist if you are young and fashionable enough to pull it off.
The ceramic is shinny and has a look-at-me look to it without the expense of real bling read:diamonds.
I’d be lying if I said I was never a fashion whore myself. I’ve walked into a few Versace stores but always had my eyes on the belts and never giving much thought to the items in the showcase.
That changes now. I’m going to have to check out their newest lines. Honestly, if you are looking for a nice watch around only 1,000 bucks, it’s not a bad option. If I was ten years younger and into the club scene I’d buy it myself.
The watch we have is in excellent condition and comes complete with box and papers.
Audemars and Piquet families have been on the board of the Audemars Piquet watch company since its inception in 1875. That family commitment shows in both their style and their quality.
There watches have become more modern with the times, note the heavy feeling octagon share of their Royal Oak series, yet have retained their classic feel, never straying too far to the left. That’s no easy accomplishment.
The Audemars Piquet Royal Oak 18k yellow gold exclusive Piquet caliber 3120 exemplifies that statement. It’s both trendy and conservative simultaneously.
The watch we have even comes with cuff links. I’ve included the pictures.
The Cvstos or Custos Challenge Chrono 577 Automatic Tonneau shaped watch is as big to wear as it is to say. Incidentally, Cvstos is pronounced the same way you would say Jasque Cousteau’s last name.
It’s aptly named the challenge because I’d challenge you to find a watch that signifies strength and fortitude in the wearers personality more than this one.
The images here don’t do the rose gold justice. If you aren’t a fan of yellow gold, don’t discount rose gold. It’s got a completely different look and personality and is much more versatile than its yellow cousin.
The skeleton face and rubber strap have a way of making this elegant timepiece look just as casual as it is professional.
This is a great watch and I’d recommend it to anyone looking for a big bold skeleton faced piece. The watch we have comes inclusive of box and papers.
