Corporate America.

They still have a lot to learn when it comes to domain names.

A reader informed me that they were in the auction for MySpace.co and that the domain sold for $25,000.

The whois record now confirms that Twentieth Century Fox, which is owned by NewsCorp, which also owns MySpace.com, is the new owner of the domain.

Of course as the trademark holder, Fox could have just applied for the domain in the Sunrise period for around $300 and gotten the domain.

Moreover, one would think that they would have had a very good chance of getting the domain through a WIPO proceeding for 1/4 of the price they paid at auction.

In any event, failing to protect your intellectually property for pennies on the dollar with a simple sunrise application is inexcusable and having to pay $25K for something you could have gotten for $300 is either pure neglect or outright stupidity.

Speaking of Stupity, even after spending that $25K to acquire the domain they could have gotten for $300, the domain isn’t even resolving to MySpace.com.

Although the domain seems to have quite a bit of traffic, with an Alexa ranking of 700K, Fox hasn’t even updated the Name Servers and the domain is going to a parked Network Solutions page.  I’m sure Net Sol is enjoying the extra revenue.

With hundreds of new extensions on the horizon, Corporate America better start getting a better understanding of the domain space or at least hire a domain company to advise them (I can recommend one right offhand)

)::

There watches have become more modern with the times, note the heavy feeling octagon share of their Royal Oak series, yet have retained their classic feel, never straying too far to the left. That’s no easy accomplishment.

The Audemars Piquet Royal Oak 18k yellow gold exclusive Piquet caliber 3120 exemplifies that statement. It’s both trendy and conservative simultaneously.

The watch we have even comes with cuff links. I’ve included the pictures.

Richard Kirkendall and Richard Lau photographed by Kamila Sekiewicz at DOMAINfest 2010

As DNN has learned the buyers of the DomainName.com registrar and customer base sold by DomainConsultant, are non other than Richard Lau of DomainManager.com and Richard Kirkendall of NameCheap.com. The two, also known as “The Richards” partnered up on the purchase and are planning to transform the company into a new brand.

Richard Kirkendall told DNN about the purchase: “We’re excited about the acquisition of DomainName.com and plan to launch a premium registrar geared towards domainers and business. It will operate as separate brand from Namecheap. With all the features: dns, whois privacy, webhosting, SSL at extremely competitive pricing.”

According to information provided by the company NameCheap now has 1,5 million names under management for their clients. DomainManager provides free DNS for over 53,000 domains according to Zone File records.

(c) 2010 DomainNameNews.com

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